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CASE STUDY: EXPEDIA UK, UNKNOWN TOURISM

Services: SEO, Creative Campaign Development and Strategic Outreach

Market: UK & International

The objectives:To pay tribute to the world’s lost wildlife, we created a series of vintage-style travel posters showing the extinct animals once endemic to particular countries. The campaign was launched to coincide with World Animal Day.

The core objectives were to:

  • Generate high authority links
  • Increase brand recognition through coverage from UK and US publications
  • Increase rankings and organic search visibility

The results:

unknown

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