SEO (Search Engine Optimisation) is the process of adapting and moderating your website in order to make it index and rank highly within the search engines organic (“free”) listings.
There are about 3.97 billion pages indexed in the search engines, and several million pages indexed for each of the most competitive search terms. It is believed that 93% of users don’t go past the first page of search results (depending on the search term, of course). On average, the first position gets around 32% of all search traffic, which highlights the importance of being at the top the listings.
Our SEO services start off with an audit of your current rankings. We then study the technical status of your on-page and off-page SEO (link equity and social profiling), and produce a detailed gap analysis between you and your major competitors. No two markets are exactly the same.
We believe that SEO is not rocket science, nor black magic, it’s actually very logical and analytical – we often refer to it as Online Anthropology. It’s more about understanding the way people search, the words and phrases they use, and the information they expect to find. But for people be able to find your website, it is crucial that your technical areas are fully optimised. Then you need what is often referred to as “link juice” to rank higher than the competitors. That’s where off-page SEO comes into play. From content outreach to link bait and social integration – attracting and generating the best quality links to your site is a key part of SEO.