Search Engine Optimisation (SEO) Services
SEO has become the new holy grail of marketing. Not surprising when you consider that 80% of online transactions begin with an online search and that 80% of clicksthroughs originate from the top three listings. In addition, it’s a extremely focused use of your marketing budget with high ROI. After all, why go out looking for customers, when you can optimise your site to position it in the path of customers who are looking for you.
But while the benefits of SEO are clear, achieving them is not so simple. For a start, each search engine uses a different method, which they change regularly to keep us on our toes.
That’s why we take a multidisciplined approach to SEO.
Technical Optimisation – identifies factors that hinder a search engine spider from indexing the content of web pages. Small technical faults can limit the visibility of the website to those users searching for its content as they stop search engine spiders from crawling (e.g. “seeing”) the website. This means there is little chance the content within the site will be indexed and displayed within the search engines. We evaluated all factors such as sitemaps, internal linking, 301 redirects, error pages, etc and advise on simple technical changes that can make a big difference to how your site ranks.
Although this process may only account for around 15% of the three factors considered by a search engine, it remains central to its ability to be indexed and ultimately to rank well. In fact, we have found the Technical Optimisation process alone has significantly increased traffic to a website.
On Page Optimisation – is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content. At its most basic, on-page optimisation ensures that the keyword/phrase you want to rank for features prominently in your site – sounds logical but it is surprising how often people forget about it creating their websites.
When carrying out on-page optimisation, we optimise all on page content including; title attributes, headings, main content, internal links as well as URLs. But only after developing an indepth search strategy, outlining all research and documenting the results we can and will achieve.
While there is much discussion surrounding whether on-page or off-page optimisation is more important, there is one clear fact, without your targeted keyword within your content you will find it very hard if not impossible to rank for that keyword. Due to this, on-page optimisation plays a central role in ensuring a website is visible within the search engines for pre-determined keywords.
Off Page Optimisation – is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content. Usually, off page optimisation refers to generating links.
This is probably the most mystical part of SEO because while the concept seems quite simple the actual process can be complex.
All links are valuable if carried out correctly. But it is the quality of links not the quantity that is most important. Obtaining links to a website is an essential part of search engine optimisation, as every incoming link works as a “vote” for a website. And there is also relevancy to remember, as the more relevant the linking website has to your content the better the "vote" is according to the search engines.
Off page optimisation is not just about generating links to help boost search engine ranking positions, it can also be utilised to give you additional sources of traffic by targeting relevant websites. The ability to generate these highly valuable links can be a prolonged process and requires the ability to be creative, innovative and have an insight and knowledge of the latest techniques. Which is where Verve Search excels.
SEO is not an exact science and every SEO industry professional will have different perspectives on the significance and value of each section. However, relevancy should always be put first and unprincipled (”black hat”) techniques with the aim to rank highly by any means necessary should be avoided. SEO should always be implemented with the user in mind as well as the search engines.
Want to see how your site is performing? Get a SEO Evaluation of your website.