Paid Search (PPC)
PPC (pay per click) is in essence an online auction where listings are positioned according to how much you are prepared to pay. Many marketers find PPC very attractive, because it gives you instant and measurable results.
The benefits of PPC can range from the generation of brand and product awareness to immediate results of obtaining highly targeted traffic. Significantly, Pay Per Click advertising produces measurable return on investment, giving it a distinct advantage over traditional marketing channels.
Like all auctions, a PPC campaign is highly competitive. Which is why it’s essential to manage and optimise your PPC campaigns by:
- Granular categorisation of ad groups and keywords
- Appropriate use of keyword match types
- Creative message testing
- Landing page optimisation
At Verve Search, we have experience managing PPC campaigns both in the b2b and b2c sector, as well as running pan european paid search campaigns as well as the UK.
We also offer paid search auditing, where we will evaluate your current ppc campaigns.