Linkbait is basically a form of viral marketing, which aims to get links from people or sites, which are highly authoritative and can give links. This is an effective way to attract links and drive traffic to your website by using infographics, interactive content, or video content. Furthermore, it will effectively initiate social interaction.
I wouldn’t say they are useless, but trust me it isn’t about the amount of likes or shares you get, in order to receive valuable information about your customers. The metrics that matter are how this social campaign made you money or any tactical insights. Google Analytics can provide you with this information by tracking your social media campaign on all the social media platforms being used. It will help you to track certain actions and conversions.
A great social media campaign doesn’t just happen out of the blue. Planning and researching is vital, in order to create a successful campaign.
1) What’s your main goal?
2) Who is your target audience?
3) Which social media platform should you use?
4) Duration of the campaign?
5) Implement your social media strategy
6) Promote your campaign
7) Keep track!
This outline of a social media plan will help you improve with future campaigns and gather valuable information.
This implies to any form of marketing of editorial content or user-generated content. Back in the days envelopes of coupons, newspaper or magazine ads would market your product or service. However, now your content is delivered digitally via search engines, social networks and email. Hence, it is your responsibility to create useful and unique content, in order to get it shared on social media platforms and make it interesting for other readers.