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What’s a good click through rate?

A good click through rate is quite relative, because there are so many aspects to consider.  There is no specific figure that tells you if a CTR is good or bad. If it improves consistently while being optimised, then we can talk about a good CTR. Hence, you’ll find ways, in order to improve your CTR, such as changing up your call to action or editing your tag lines of the ad. However, don’t only focus on the CTR if you want to succeed with your PPC campaign.