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You are now in the PPC (Pay Per Click) Knowledge Bank, where you can enhance your PPC knowledge by reading our Best Practise guides, view video tutorials and access all articles and blogpost on the topic.

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PPC (Pay Per Click)

Pay Per Click advertising is a very powerful discipline and one of the most popular ways of doing online marketing in Europe. The principle of only paying when someone clicks on your ad makes sense, how can it possibly go wrong? In this knowledge hub we have gathered best practice guides, articles and blogposts to help you learn about PPC; from how to set up and manage a campaign to getting the best out of your agency:

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Glossary

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200
This error occurs if your content management system is poorly developed. It says that the file was not found. However, the correct form of that error would be a 404.
301
This is the most search engine friendly method for redirecting web pages or entire websites, which is referred as Moved Permanently . Moreover, it’s the safest option if you think of changing file names or moving pages around. Apart from that, it will also be useful for any canonical issues you experience.
302
The equivalent to the 301 Redirect method is this one here. Basically the old URL is redirected to a new one. This redirect form is just temporary and advisable not to avoid.
404
This error refers to “Page not found error”, which means the server couldn’t find the requested page. Make sure that files that actually exist provide a 200 error and requested file that do not exist give a 404 error.

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