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You are now in the Local Search Knowledge Bank, where you can seriously enhance your Local Search knowledge by reading our Best Practice guides, view video tutorials and access all the blogposts on the topic.

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Local Search

As the search engines are becoming more and more local targeted the importance of Google local optimisation has increased. This knowledge bank contains valuable tutorials and articles on topics related to Local Search including videos, best practise guides and blogposts:

Tools

Moz is one of the largest online marketing recource in the world. They also have their own crawlers to crawl the internet, which ables them to provide their community with some seriously awesome tools. We heart Moz. Moz.com

Best Practice Guides

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Videos

Glossary

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200
This error occurs if your content management system is poorly developed. It says that the file was not found. However, the correct form of that error would be a 404.
301
This is the most search engine friendly method for redirecting web pages or entire websites, which is referred as Moved Permanently . Moreover, it’s the safest option if you think of changing file names or moving pages around. Apart from that, it will also be useful for any canonical issues you experience.
302
The equivalent to the 301 Redirect method is this one here. Basically the old URL is redirected to a new one. This redirect form is just temporary and advisable not to avoid.
404
This error refers to “Page not found error”, which means the server couldn’t find the requested page. Make sure that files that actually exist provide a 200 error and requested file that do not exist give a 404 error.

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