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Term Frequency

This metric shows you how often a keyword appears on a page.

Text Link

This is a normal HTML link without any special coding or and pictures involved.

Text Link Ad

Text links which are transformed into ads.


Many search companies have toolbars, which includes pop-up blockers, spellcheckers and autofill. However, more importantly it helps search engines track relevant usage data.


You are automatically notified if a website mentions your site on another website. Many blogging software programs have this notification system installed.

Trust Rank

This metric takes the trustworthy of a website you are linking from into account.