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This sort of malware installs itself without the computer owner even knowing. It focuses on ads and violate privacy.


Copying content from a site using automated bots.

Search Engine

A search engine mainly consists of a spider, index algorithm and a search results. Therefore, the program/spider searches a group of documents for relevant results, in order to match the user’s search query.

Search Engine Spam

This form of spam misleads search engine results and delivers pages with inappropriate or irrelevant results.


The computer that hosts the files and sends them to the internet.

Server Log

shows traffic trends and sources of your website from the files on the server.


A blackhat SEO technique to steal another website’s traffic using malware or cybersquatting.


This page gives users another possibility of accessing all the different pages on the website. Moreover, it shows the navigation and helps immensely the site usability for all users. XML sitemaps are used to help search spiders find all the pages on the website.

Social Media

These types of websites allow users to create their own content, such as in social bookmarks, social news or social networking sites.


In SEO, spam refers to manipulative techniques to increase the rankings of a page in the search engine. Black Hat SEO


This black hat technique tries to modify a page dishonestly with spammy techniques, in order to receive a higher ranking in the SERP.


Same as crawlers, who search the web for pages to index them.

Spider Trap

This method is used to trap the spider in an endless loop of automatically generated links, in order to avoid automated scraping.

Splash Page

These pages have a very poor usability and don’t have any SEO focused content to index. However, they are more graphical and animated designed, in order to grab the attention from page viewers.


This machine generated blog mostly consists of stolen or broken links and content.

Static Page

These pages are more spider friendly and easy to index, because there is no dynamic content generated.


In general, stemming involves taking the root words and leaving out plurals or gerunds of the particular keyword (running - run). In a search prospective, the search engine will include sites with “running” as well as with “run” as the search query. Hence, the search engine favours stemming, which results in more diversity of the used word and focusing more on exact match search queries.

Stop Words

These words are removed from the search query, such as ‘a’, ‘to’ or ‘and’


Basically this factor shows how much time was spent at your site over a given time period. Hence, we talk of improving the ‘stickiness’ of a site if the bounce rate is high.

Supplemental Results

Pages with a low pagerank are still ranking in the search index, because they are relevant to the search query.