0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Landing Page

The page, where the visitor lands first after clicking on the link in the SERP or on a advertisement.


By using a hypertext, clicking on that link can get you from the current web page to another page of another site or the same site. Links are an important value of trust for search engines.

Link Bait

This technique targets to attract high quality links linking back to your site via social media efforts or bloggers.

Link Building

Also referred to Link Development. It describes the process of building high quality links to your site. However, the websites you receive the link from have to be relevant, authoritive and trustworthy, in order to have a big impact in the SERPs.

Link Bursts

Link bursts are a rapid increase in inbound links to your site. For instance, a popular and time relevant article can receive a huge amount of links.

Link Condom

This technique is used to avoid possible link juice passing from bad quality sites or untrustworthy and spammy content.

Link Churn

This rate shows the loss of links on your site.

Link Equity

This measurement shows how strong your site is looking at the quality and authority of the inbound links.

Link Exchange

Directories have this scheme to allow links to sites with no or low quality and at the same time not adding any value to themselves.

Link Farm

This can be either a website or a group of sites, which link to each other.

Link Hoarding

this method tries to keep your link popularity to a maximum by not linking to many other low quality sites.

Link Juice

The quality of inbound links and outbound links between two sites.

Link Popularity

This measurement shows you the value and popularity of a site, based mainly on the amount and quality of inbound links.

Link Spam

Spammy user generated comments or blogs.

Link Rot

The percentage of website links, which are broken. Reasons for those broken links can be either that the website went offline; the webmaster changed the domain’s CMS; linking to content which was only available temporarily; or moving a page’s location.

Long Tail

This type of keywords are often at least longer than two words and low-volume keywords, which doesn’t get typed often on Google. Long tail keywords are more precise and specific, which gives them a higher value. Therefore a large percentage of all searches are basically long tail searches.