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Idioms of the World

CASE STUDY: IDIOMS OF THE WORLD, HOTEL CLUB

Services: SEO, Creative Campaign development and Strategic Outreach

Markets:
UK and US

The objectives

  • Achieve top-tier, authoritative, editorially valid links
  • Generate traffic
  • Increase brand recognition

Social engagement was not an objective on it’s own but was part of the strategy in order to improve the chances of securing links with big authority sites.

The results:

Achieved top-tier, authoritative, editorially valid links:

  • 350 Linking Root Domains, including from some of the largest authority sites in the world.

 Traffic and Views:

  • We delivered the biggest single day, week and month for HotelClub’s blog in two years – sending over 177k people to the site.
  • Front page Reddit coverage, generated 633,608 views (via Imgur).
  • The campaign received a total of 185,138 social shares across Twitter, Facebook, Pinterest, LinkedIn, Google+ and StumbleUpon.  

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