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CASE STUDY: EXPEDIA UK, HISTORIC LONDON

Services: SEO, Creative Campaign development and Strategic Outreach
Markets: UK and International

The objectives:

  • Expedia UK asked Verve Search to:Achieve top-tier, authoritative, editorially valid links
  • Support brand recognition efforts and generate traffic
  • Increase ranking and organic visibility for UK & Ireland Holidays, Weekend Breaks and Hotels page.

Social engagement was not an objective on it’s own but was part of the strategy in order to improve the chances of securing links with big authority sites.

This campaign launched on 2nd March 2016

historic

The results:

 

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