CASE STUDY: EXPEDIA UK, HISTORIC LONDON
Services: SEO, Creative Campaign development and Strategic Outreach
Markets: UK and International
- Expedia UK asked Verve Search to:Achieve top-tier, authoritative, editorially valid links
- Support brand recognition efforts and generate traffic
- Increase ranking and organic visibility for UK & Ireland Holidays, Weekend Breaks and Hotels page.
Social engagement was not an objective on it’s own but was part of the strategy in order to improve the chances of securing links with big authority sites.
- Coverage on ITV News (London)
- 112 pieces of coverage from 89 linking root domains which was viewed an estimated 2.17 million times
- Coverage from the large authority sites, The Sun, The Daily Mail, the Independent, Standard.co.uk, This Is Money, Business Insider, Culture 24, Timeout, BT
- Historic London has seen over 90K social shares