CASE STUDY: EXPEDIA UK, HISTORIC LONDON
Services: SEO, Creative Campaign development and Strategic Outreach
Markets: UK and International
- Expedia UK asked Verve Search to:Achieve top-tier, authoritative, editorially valid links
- Support brand recognition efforts and generate traffic
- Increase ranking and organic visibility for UK & Ireland Holidays, Weekend Breaks and Hotels page.
Social engagement was not an objective on it’s own but was part of the strategy in order to improve the chances of securing links with big authority sites.
This campaign launched on 2nd March 2016
- Coverage on ITV News (London)
- 91 Links from 52 Linking Root Domains
- Coverage from the large authority sites, The Sun, The Daily Mail, the Independent, Standard.co.uk, This is money, Business Insider, Culture 24, Timeout, BT
- Historic London has seen a total of 4917 shares (We are unable to count Twitter shares on any of our campaigns since their tracking changes).