The Rug House
Introduction:
The Rug House are a family run business with over twenty years trading experience throughout the UK and Ireland. The Rug House launched their website in June 2008 although it was re-designed and developed around June 2010.
The Challenge and our Objectives:
The Rug House wanted to obtain more organic traffic from search engines and establish a bigger presence online for rug related search queries. The majority of revenue The Rug House were generating was via sales from eBay and Amazon and a major objective was to ensure organic traffic contributed heavily to overall ecommerce.
The Rug House were obtaining a relatively small amount of traffic from top level category specific keywords and a very small amount of visits from a very small group of long tail keywords. Considering the Rug House stocked over X products and usually had over 10 variables of each product a clear opportunity was to open the site up to benefit from long tail traffic and ultimately conversions.
Results:
Over the course of 6 months the overall site traffic increased by 93%
Organic traffic increased by 160% over the course of the 6 month campaign
Long tail traffic:
Testimonial:
I have found Verve Search to be an extremely ethical SEO company. They are at the leading edge of developments in SEO and Social Media and are constantly improving their skills in this area. Verve are very knowledgeable and they are always available to provide advice and guidance on site improvements and all manner of other SEO related topics. Work is carried out to a high standard and everything done is documented and supplied in a detailed end of month report which provides transparency and peace of mind. Verve do what they say they will do and in this market that means a lot.
Paul Vallely, Director, The Rug House