Home > Blog > SEO > Tools

Implementing hreflang using a strategy pattern

Recently I've been involved in a tech audit that was mainly around hreflang implementation. The hreflang attribute specifies the language of the site depending on location. Throughout the audit, I felt that things could have been a lot easier if the developers handled the hreflang implementation... More


Ultimate guide to Digital Marketing Awards

With so many agencies out there, it’s important to stand out from the crowd. Winning awards for your great work is one of the best ways to get noticed, either by potential new clients, or to attract new recruits to your team. But, with so many potential awards out there, it’s awesome to decide... More


LEARN INBOUND: Getting the BIG Links – using creative campaigns to win in SEO

Last week I was presenting at the Learn Inbound conference in Dublin, Ireland – needless to say, it was great craik! Learn Inbound is a relatively new quarterly event which launched in January 2015, and is proving to be hugely popular. The fact that it’s held in the evening makes it much... More


Everything really IS awesome!

Do you ever have one of those days where you go online and everything just seems so downbeat? It can be a faceless world where anyone and everyone can broadcast their opinion, whether it’s positive or negative, without any concern for the impact their words have on others. To be quite frank,... More


How to make a simple web crawler in GO

Writing web crawlers is one of the most interesting parts of my job. The reason I love it so much is because it is both simple and complex. Simple because the basic idea is as easy as following these four steps: Send a GET request to the URL Extract the content from the response. Extract... More


Why Marketers need to Discover Snapchat

Unless you’ve been hiding under a rock for the last 4 years, I have no doubt that you’ve heard of Snapchat, but do you know enough about it? It strikes me that when it comes to this social network you’re on one of two sides. You have ‘Snapchat Super Fans’ who are fully immersed in the... More


Why Traditional Content Outreach Is No Longer Effective

The world of SEO is constantly evolving and the challenge is not only spotting the latest methods and trends, but also being sufficiently brave to experiment with them. In this video Lisa Myers explores the evolution of SEO, in particular the link strategies, and how it has evolved. She... More


7 Ways to Improve your UX by using SEO principles

Low quality UX will lead to poor SEO, and vice versa. Experts tend to raise the question whether one should optimize their website for users or for Google. This question is invalid because those two factors are interlinked to one another. Google asks SEO experts in its Webmaster Guidelines to make... More


How SEO and PR Can Coexist

To avoid confusion let me just clarify that by "PR" I'm referring to Public Relations and not Google's Pagerank. Are we all on the same page? Okay, good. Now let’s dive into why PR and SEO need to get along and play nicely… In the past, SEO and PR were viewed as being two worlds far apart,... More


10 Effective Tips For a Web Developer to Meet a Tight Deadline

As a developer working in a creative agency, I get to work with a lot of different projects and, as I started off as the only developer, I had to adapt to the projects that came to my desk. This is in fact a belief I have: that such submission to tasks is what actually promotes one's abilities, and... More