The time has officially come for the good old Google Keyword tool, which was used by SEO professionals and PPC Ninjas. You can say that the reception of the community has been mixed. But Peter’s tweet just spoke out of my soul: ‘The new Keyword Tool is like a new step-parent, that is... More

It's well-known that online competitions have social benefits for brands, but did you know that they can also be a great part of an SEO strategy? We’ve had success in running giveaways to obtain links from ‘hard-to-get’ websites. The deal is, we run a competition on a third party site,... More

 We all know that we should be building our Google+ network but, like a trip to the dentist, most of us just haven’t got around to doing it yet. Increasing our author rank by implementing the rel=author tag is simple enough – but have you ever thought about your PageRank? That’s right;... More

How many times have you struggled in front of a blank page thinking about writing new content for your blog? Let´s be honest. We writers are not  supermen or superwomen and sometimes we need some inspiration. So, let´s change the plan by trying to forget “those new ideas” for a while and... More

My job requires me to be involved in both the technical and content ends of SEO. Regardless of what department you’re working in, you will come across the term PageRank (PR) every single day. Despite what we may tell ourselves, it is still the most tempting indicator to use while analysing the... More

How To Find The Key Words For Your Research Regardless of whether you are selling shoes or a marketing agency, the foundations of your success lie here, in the keyword research.  The keyword search is the one tool that determines what people are searching for and how it relates to your brand. In... More

We have a client with a site running on asp.net – Microsoft’s proprietary coding system and in a recent audit or their website, we discovered that many of the pages were of massive weight, although on the surface there doesn’t seem to be much there to make up such huge file sizes. Looking... More

Speed I thought that I’d share some observations about online marketing and speed: basically, the relationship between the two and how you can inject speed into your daily process. Speed matters.  If you’re not getting things done quickly then your content isn’t getting online quickly... More

Most of us journalists know that the internet is the future. In terms of communication and content, this particularly affects journalists who, even if they don’t feel really passion about it, must recognise its benefits and get involved in the digital world. Once this step has been taken, we... More

Regardless of what industry you are in, what type of goods you sell or what services you offer, there is one rule every business should follow: tell the customers that you care. Let them know that you value their opinion—that they are more than just another e-commerce transaction that will be... More