Most of us journalists know that the internet is the future. In terms of communication and content, this particularly affects journalists who, even if they don’t feel really passion about it, must recognise its benefits and get involved in the digital world. Once this step has been taken, we... More

Regardless of what industry you are in, what type of goods you sell or what services you offer, there is one rule every business should follow: tell the customers that you care. Let them know that you value their opinion—that they are more than just another e-commerce transaction that will be... More

Writing Meta tags and Titles is one job that normally gets given to the most junior member of an agency team. It's a ball-ache and too menial to be carried out by someone senior, and besides, it's good practice for SEO newbies to get to know all about keywords and how to pack them in to pages like... More

Day Three at SES I made a flying visit to the morning of Day Three at SES London 2013. Here’s what I picked up from the experience of my first ever SEO conference (besides the free coffee….) The talk that I attended, ‘Breaking Down the Borders: International and Multilingual SEO’ was... More

Day One of SES London 2013 has successfully ended and offered valuable insights on Social Media, Content Marketing and Data Analysis. During my first ever attendance at SES, I was able to experience great talks, meet people from different markets and companies; and last but not least enjoy the... More

Why Can sucks as a band name [caption id="attachment_1413" align="aligncenter" width="485"] Off the radar: SEO fugitives Can[/caption] I think Simon Reynolds said it in reference to Dolphins into the Future. If you can get the right band name, you’re halfway there. If you can pull those winning... More

Surviving the supposedly Mayan 'End of the World' mass hysteria in 2012 and with 2013 already under way, we can finally concentrate on which search events/ conferences to attend or speak this year. But hold up a second … There are so many events going on in 2013; which ones are a DEFINITE MUST... More

Inspired by Search London Meetup on recommendations for smartphone sites, I decided to put a post together to clear up any doubts or myths regarding mobile SEO. At this point, everybody should already know how important it is to have mobile optimised websites, and how much more it will become... More

Content Outreach has always come across as one of the parts of SEO that is very formulaic, writing articles and getting them posted. Is it that simple?  You may find you get more success by using your content wisely and taking on a more intelligent approach to link development. It is one thing... More

With over 2 million blog posts published each day, it's becoming increasingly difficult to actually get people to read your content. Not only should your post be a great piece of writing, but it should ideally be published on an authoritative site to rank in the SERPs, and the site should have an... More