It’s day 2 of A4Uexpo, so far it’s been a great conference, many new faces as this is an Affiliate conference and not just SEO. Today I spoke on the Web Analtyics panel with Will Crichlow from Distilled and Joanna Butler from Lattitude. My presentation focused on the very specifics on how to track Google Local Business Listings , which Verve Search has recently successfully implemented for our clients. Tracking Google Local Business listings within Google Analytics is something that doesn’t happen automatically within Google Analytics (although it should). Verve Search is one of the first in the UK to implement this tracking successfully in the UK! I also went through in detail how to implement Ecommerce tracking on a third party domain. All in the presentation below. Let me know what you think.