Comments on: Is Google making PPC look too easy? http://www.vervesearch.com/blog/ppc/googlemakingppclooktooeasy/ Wed, 21 Dec 2011 09:45:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michel Person http://www.vervesearch.com/blog/ppc/googlemakingppclooktooeasy/#comment-441 Michel Person Thu, 03 Jun 2010 23:44:01 +0000 http://www.vervesearch.com/blog/?p=247#comment-441 I was just talking to my PPC partner about this very topic. You must be psychic or something! I was just talking to my PPC partner about this very topic. You must be psychic or something!

]]> By: Jamil Kassam http://www.vervesearch.com/blog/ppc/googlemakingppclooktooeasy/#comment-352 Jamil Kassam Mon, 21 Dec 2009 17:03:44 +0000 http://www.vervesearch.com/blog/?p=247#comment-352 Personally I'm not a fan of broad match at all, prefer to do a thorough keyword maximisation. It's also worth noting that by users not clicking on your broad matched keyword, this wil result in a low CTR and subsequently negatively impact on your Quality Score. Gotta love those SQRS though!! Personally I’m not a fan of broad match at all, prefer to do a thorough keyword maximisation. It’s also worth noting that by users not clicking on your broad matched keyword, this wil result in a low CTR and subsequently negatively impact on your Quality Score.

Gotta love those SQRS though!!

]]> By: Barry Adams http://www.vervesearch.com/blog/ppc/googlemakingppclooktooeasy/#comment-351 Barry Adams Mon, 21 Dec 2009 16:40:53 +0000 http://www.vervesearch.com/blog/?p=247#comment-351 This situation is of course aggravated by PPC professionals/agencies that are focused on delivering clicks, not conversions. With broad matching and juicy ads you can get a boatload of clicks that are not very likely to convert. The problem there is that it's not as simple as paying agencies per conversion, as often the influence of the agency doesn't reach far enough. Crappy landing pages outside of a PPC agency's control won't endear them to a pay-per-lead model. This situation is of course aggravated by PPC professionals/agencies that are focused on delivering clicks, not conversions. With broad matching and juicy ads you can get a boatload of clicks that are not very likely to convert.

The problem there is that it’s not as simple as paying agencies per conversion, as often the influence of the agency doesn’t reach far enough. Crappy landing pages outside of a PPC agency’s control won’t endear them to a pay-per-lead model.

]]> By: Robert Nicholson http://www.vervesearch.com/blog/ppc/googlemakingppclooktooeasy/#comment-350 Robert Nicholson Mon, 21 Dec 2009 16:26:10 +0000 http://www.vervesearch.com/blog/?p=247#comment-350 Hi Lisa, Absolutely agree here, and in mode I'd actually ad that the Google Adwords rep's dont make it easier by recomending to people that broad match is fine for 75% + of an account structure, without making the consequences clear for agencies! Rgds, Rob Nicholson, RobBothan Hi Lisa,
Absolutely agree here, and in mode I’d actually ad that the Google Adwords rep’s dont make it easier by recomending to people that broad match is fine for 75% + of an account structure, without making the consequences clear for agencies!

Rgds,
Rob Nicholson, RobBothan

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