Nothing Lasts Forever – this should be the slogan for Google and their regular updates. A couple of weeks ago Google introduced an update on the seller rating extensions. Is Google just playing with us, and what is the true motive for this update? Get your notepads out and listen carefully: Let’s just turn back [...]

Are you running your own PPC campaign? Has Google told you it’s as easy as 1 2 3? Even gave you £50 to start spending? I’m shocked at how many advertisers take the bait, it really isn’t as easy as 1 2 3. I’m not saying PPC advertising is ‘rocket science’, but what I AM [...]