I thought I would share the slides from my session today at SMX London, where I spoke on the panel “Social Shares – the new link building”. I was one of 3 panelist on this session and I covered the introduction and how the history of the search engine (particularly Google, well actually only Google but don’te tell my husband) algorithm has changed and how social signals is very much already IN the algorithm. From building your authority (rel=author: check out Ben’s blogpost on how to implement the rel=author tag) to encouraging social shares both day to day and long term. I also very much recommend checking out the slides of my fellow panelist Simon Heseltine and James Carson.

About the Author:

Lisa Myers is the CEO and Founder of Verve Search. She has 12 years' experience in Marketing of which 8 years in Search and Social. Lisa is a regular speaker at industry conferences worldwide and founder of SEO-Chicks.com and co-founder of international search and social blog; stateofsearch.com She has also won a series of prestigious awards over the years including "Search Personality of the Year" at the UK Search Awards 2011.

Lisa Myers – who has written 46 posts on Verve Search.

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