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LEARN INBOUND: Getting the BIG Links – using creative campaigns to win in SEO

LISA-MYERS-LEARN-INBOUND2Last week I was presenting at the Learn Inbound conference in Dublin, Ireland – needless to say, it was great craik!

Learn Inbound is a relatively new quarterly event which launched in January 2015, and is proving to be hugely popular. The fact that it’s held in the evening makes it much more accessible than some of the bigger full-day conferences. I was in great company, with the likes of Ben Norman, CEO and Founder of Koozai, and the wonderful Stacey MacNaught of Tecmark, who is also a fellow Woman in Search. Plus, Dublin makes for a perfect place for us SEO-geeks to convene, network, eat, drink and talk Search and Content Marketing.

My session on ‘Getting the BIG Links – using creative campaigns to win in SEO’, was the last of the evening. Here’s my presentation from the event:

The conference finished with a session where all speakers were invited back to the for a Q&A, followed by more networking. By the end of the evening several things became clear to me :

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  1. Even after a few Guinness’, SEO’s are so passionate about their craft. I feel privileged to be a part of a community which is so open when it comes to asking questions and sharing ideas.
  2. SEO isn’t the male dominated arena it once was. It was refreshing to be on an agenda where two-thirds of the speakers were women (ok, there were only three of us, but still, this is progress!). Similarly, looking out into the audience, and reading some of the #LearnInbound tweets, it was fantastic to see to many women in search adding value and insight to the conversations.
  3. Learn Inbound is likely to become one of my favourite conferences. There is a real buzz about the event before, during and after. It’s well organised and the quality of the content means everyone leaves with actionable advice and practical tools to take back to work.
  4. The Irish loves a Yoda impression.

The next Learn Inbound event is on 21st October, and is set to be the biggest yet, with some truly awesome speakers including: Gianluca Fiorelli, Bas van den Beld, Will Reynolds and Rand Linkwalker (ehm I mean Fishkin).

You can watch the presentation here.

Here are some of my favourite pictures and tweets from the evening:

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4 thoughts on “LEARN INBOUND: Getting the BIG Links – using creative campaigns to win in SEO

  1. Sinead McNamee

    Lovely review of a brilliant event! We sure do love a Yoda impression :-) Thanks for including my Tweet!

    Reply