International SEO – my slides from Search Love London
I’ve just got back to the office from 2 days at Search Love London. A fantastic conference, great speakers, networking and food (the latter is more important that you think). I promised I would share my slides from my sessions so here they are. I went through my view of best geo targeting for an international SEO including: hreflang, ccTLD vs Subdomain or folders. I also talked about the importance of language and local link development efforts.
I will also publish a post in the next couple of days just about hreflang as I mentioned in the session I would love to get more feedback on other peoples experience using this attribute. Watch this space.