I’ve just spoken at ISS (International Search Summit) in London this afternoon on doing Google Places optimisation on a global level. Great conference, fantastic food (important!) and good speakers. Here’s my slide from the session, the presentation goes through the key points in optimising your Google Places campaign. I have also included an Appendix at [...]

Today I want to show you how to use a not-so-new technology to help small businesses rank higher in Google Places. When triggered, Google Places results achieve both great relevance and exposure. Trust me, if you type in “restaurants” you cannot avoid looking at them. If you were Pizza Hut, let’s say, you would want [...]

There are countless Google updates happening at any one time and to be fair, most of them aren’t worth talking about. However, we’ve realised that when Google go to the effort of actually naming an update, it’s probably worthwhile paying some serious attention. Just think back to “Google Panda” and “Caffeine” and I’m sure you’ll [...]

Day Two And The Gloves Were Off If you work in SEO or Social, you will have no doubt been hearing an awful lot about SoLoMo which is another very “cool” and “edgy” term which encompasses Social, Local and Mobile. It’s THE buzz topic everybody in the industry is talking about. Many have buried their heads in [...]

Local. What’s not local these days… According to Google about 30% of all search queries have local intent. Good job I’m in the 4th session of the day here at SMX 2011 then, where Local & Mobile search are being put on centre stage. The speaker line-up is as if SMX has created it’s very [...]