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Could your images be harming your on page SEO?

My content is frickin' 100% Unique!Google image search is so good now that you can use it to find exactly where your images are being used/high jacked elsewhere on the net, in just a few clicks. So consider this, if Google is capable of reading and recognising your images, wouldn’t it be reasonably safe to assume that it also takes them into consideration when deciding if your content is unique or not – remember, images are pieces of content too.  

Surely, if your blog post features 1000 unique words and an image which can be found on 100 other sites, Google won’t see it as being as valuable as a 1000-word post, with an image that cannot be found anywhere else online.

Can you imagine if the Telegraph and the Observer used exactly the same photos in their weekly papers, and just changed the words? Think about how much money gossip magazines are willing to pay for exclusive photos. Moral of the story? Images are totes important, y’all!

What I’m suggesting…..
The search engines are competitive places to do business these days; everyone’s read the posts on how to optimise their on page content, and everyone’s basically doing the same thing. So why not go that little step further by ensuring that *all* of your content is unique. Not just the titles, body content and sub headings, but the entire post/page. Google will know if you are using an image that no one else is using, and I refuse to believe that this won’t give you an advantage.

Adding totes mega value
Remember that, often, the reason something is valuable is because it is hard to come by. It’s limited. By ensuring your content is enhanced with unique images, you are also ensuring that it is limited, exclusive, rare, “special” – isn’t that what we’re all trying to give Google?

Keeping it that way
A quick right-click-save-image-as and shazam, you’ve got a nice sexy image to catch people’s attention and illustrate your mind-blowing uniqueness. I found a WordPress plug-in called Prevent Copy/Paste plugin, which disables the right click function so people can’t steal your content. Initially I was worried it would hurt rankings, but after using it for the last 3 months, I can tell you that it has made no negative impact on rankings whatsoever.

You want proof that using genuinely unique images will give your on page SEO an edge?
Sorry, I can’t prove it. But I have experienced something which I feel supports my theory.

I’m a passionate writer/blogger and I spend a lot of my free time experimenting with tactics to see what drives higher rankings.

Now, if you go to Google and search “Best things to do in Barcelona” – I’m sure you’d agree that that’s a pretty heavy weight search term – you should see my little face at position #3, just underneath Tripadvisor, and just above Lonely Planet – not bad eh?

travel-rankings

What? You can’t see it? Totes awkies cringe! Try again in incognito mode – nervz lolz!

Yes I’ve got the main keyword in all the right places and yes I’ve written something which should satisfy the searcher’s appetite for Barcelona travel advice, but so what? What does my post have that the other million posts with the same info don’t? Lots and lots of my own images, not stock photos or photos taken from Google Images, that’s what.

In short…
What I’m really saying is that we need to focus on the finer details if we are going to create competitive content, content that is above average and out ranks what everyone else is doing, we have to go above and beyond and treat every element of our content as if our lives’ depended on it.

Takeaways

  • Google likes/loves unique content, so why not invest a little time and money into unique photography to complement your your unique written content.
  • You don’t need to be a pro to take good photos – make the most of your smartphone.

Perhaps I’m really over thinking this, and perhaps I need to find something else to think about whilst having my bubble baths, but I for one know what kind of images I’ll be using in my blog posts from now on. What do you think? Do you think Google takes you images into consideration when ranking a page?

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One thought on “Could your images be harming your on page SEO?

  1. Gaizka

    Very interesting – I agree, or at least I think it’s the fair thing. Google should take into consideration your photographer skills. Seems it does ;)

    Reply