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@official_lynsey

outREACH Conference

One dreary morning in January we decided that it would be a good idea to host a conference in the summer, you know, just to challenge ourselves a little. The next day the venue was booked. A week later we’d got the branding sorted and had put up a page on the website. Now there are just a... More

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How to Outreach Journalists in the Age of “Churnalism”

‘Churnalism is a form of journalism in which press releases, stories provided by news agencies, and other forms of pre-packaged material, instead of reported news, are used to create articles in newspapers and other news media.’ Churnalism is a reality for many editorial teams in 2017.... More

@iirislagus

What Makes News?

"How do I get a journalist to cover my topic?" This is a question that PRs constantly ask. Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well: The definition of news is simple. News can be defined as... More

@official_lynsey

Love is All Around

“I feel it in my fingers, I feel it in my toes, Love is all around me, and so the feelings grows…” These two lines of the cheesy 90’s pop tune perfectly describe the feeling at Verve Search HQ last week. It was the return of LOVE WEEK, a chance for the whole office to express how they... More

@jamesfinlayson

How We Got Guardians of the Galaxy Director, James Gunn, To Comment on Our Campaign

When James Gunn, Director of Guardians of the Galaxy, spent two hours on Twitter discussing one of our recent creative pieces, we knew it had gone viral. Following the success of Directors Cut, we’d like to share a bit about how we got there. Made for our client, Gocompare.com, the piece... More

@iirislagus

A small lesson on semiotics from BrightonSEO

How do you create successful content?  This is a perpetually hot topic and many speakers at BrightonSEO focused on this. Unhappily, from time to time content campaigns fail to achieve the results expected and we’re left with the question – what went wrong? To try to answer this was the... More

@MattELindley

Introducing Lava – The Emotional Search Engine

Many of us are familiar with using tools like BuzzSumo to estimate the share-ability of a content idea, or Google Keyword Planner to estimate search demand. But how do you find out how people actually feel about a topic? For those of you who didn’t catch James Finlayson's and Lisa... More

@suhail_abood

Are Accelerated Mobile Pages the future for mobile web technology?

Optimising page load times on mobile devices has been a hot topic for sometime now. Different techniques, best practices and technologies have been suggested to improve load times and provide better mobile user experience. AMP is a method that is taking a rather different approach to web page... More

@stinorheim

Using Social Media to Boost Brand Engagement: Instamarketing

In my last blog post I talked about Snapchat and how brands should be using the social media platform to build a network of fans and create engagement through interesting and relevant content. If you haven’t read it yet, you can read it here to find out how powerful it can be if you use it... More

@areej_abuali

13 mind-blowing quotes from SearchLove, London 2015

If you were unable to make SearchLove, London 2015, then I'm afraid to say you really missed out. It was absolutely awesome, filled with top-notch speakers including the great Larry Kim, Rand Fishkin, aka the 'Wizard of Moz' as well as our very own Founder and CEO, Lisa Myers. Not wanting you to... More