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@josiemsampson

How to Optimise your Content for Success with the Flesch-Kincaid Scale and Readability Statistics

Image source Like it or not, we’re all guilty of starting to read an article, a blog post or even a novel before giving up a few sentences in when the writing hasn't immediately grabbed us. But what if users are doing the same with our own hard-crafted content? Don’t worry, I'm not going... More

@HeiniHuhtinen

Why should a company blog: five brilliant take-aways from SES London 2014

So we all have been told million times that it is important for a company to have a blog that is actively updated. And by the year 2014 most companies have taken this advice on board and started to blog. But what doesn’t seem to have sunk in so well is that it really DOES matter what you do with... More

@michaelguyperry

SES London 2014 – Day One Round-Up

One day of SES London 2014 down, two to go! Here are my highlights of Day One... Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment In his keynote speech, Bruce Daisley, MD of Twitter UK, gave an interesting insight into how both consumers and brands use Twitter,... More

@michaelguyperry

SES London 2014 Preview – Top Ten Talks

There is now less than a week to go before SES London 2014 kicks off. Ahead of the event, I've been reading up on each of the experts speaking at the conference, and here are my choices for the key talks to go along to. 1. Running in Real-Time: Bringing Campaigns to Life by Marketing in the... More

@michaelguyperry

Win a Platinum Ticket to SES London 2014! #HeartSESLondon

“Hey girl, how’d you like to see my long tail?” With Valentine’s Day only two weeks away, we at Verve thought we’d show you all some love and offer you the opportunity to WIN one of two platinum tickets to SES London 2014 (worth £1,199 each), courtesy of the organisers... More

@MarieFalke

What is a Creative Content Strategist?

At Verve Search, we currently have a host of creative content strategists, and we have all experienced our family and friends asking us what we actually do at work. Our response could be, “I write articles online for clients,” “I’m currently researching this information for an... More

@HeiniHuhtinen

Brainstorm guide – 10 tips for planning exceptional editorial content

Are you running out of fresh new ideas for your company blog? Does it seem like the content you create keeps repeating the same patterns over and over again? Or worse, do you simply feel you’ve squeezed all the creativity out of your poor brain? Well, you’re not alone. Everyone working in the... More

@MattELindley

Damn Son, Update Your Off-Page SEO for 2014

Guest blogging can be a great way to obtain links, but the strategy has been so over-used in the last few years that most site owners are just saying no. The average webmaster is spammed with dozens of generic outreach emails every week, so it's no surprise that our requests are met with anger or... More

@MattELindley

Winning Formula: Examples of Creative Online Competitions

Are you running an online competition as part of your SEO strategy? A few weeks ago I wrote a post about the key ingredients that every online giveaway needs. This week I'm focussing on arguably the most important ingredient of them all: how to come up with that creative angle that captures the... More

@josiemsampson

#BrightonSEO 2013: 6 Tips for Successful Outreach by Danny Ashton

Danny Ashton's look at the best ways to successfully outreach your content To connect with a wide audience and ensure that his talk really hit home with everyone here, he used the analogy of outreaching content as similar to outreach in terms of a romantic relationships - genius and easy to... More