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@ben_holbrook

#ContentMarketingShow: It’s Not Just About the Written Word

"We all fall into the trap of thinking Content Marketing is just about written content, on a page. But today, we're going to learn something mind-bending and amazing." ~ Kelvin Newman Content Marketing Is: Video and The Power of Stories A few years ago, businesses couldn't see the value of... More

@MarieFalke

#ContentMarketingShow -Fergus Parker: Content Marketing Yearbook 2014: Highlights and low-lifes

Who loves content marketing? Fergus Parker's first question to the audience at the #Contentmarketingshow. The audience is already engaged! Fergus is the CEO of the content marketing agency Axonn and will be telling us about content marketing's highlights and low-life's. Fergus Parker is first... More

@areej_abuali

7 Things I’ve Learned In My First Month In SEO

One month ago, I joined the world of SEO aided with a degree in Computer Engineering, an MBA and a passion for marketing…but that still wasn’t enough! There was so much to learn which was both challenging and exciting at the same time. Here are some of the main things that I’ve learned in my... More

@ruthharrisonrob

How to get your content noticed

How do you share the content love?  How will people find your blog post? How will they even know your writing exists? In an ideal blogger world you’d write an awesome article, post it on a blog, sit back and wait for people to start sharing the love. Alas it doesn't matter how awesome... More

@MattELindley

PR by the Seat of Your Pants – How to Get the Links & Mentions Your Content Deserves

Image by J.C. Leacock Photography The content marketing Wild West Since Matt Cutts called the decay and fall of guest blogging, the new scalable "link building" tactic for many SEOs is content marketing, meaning investing in quality content assets such as tools, videos, PDF guides and... More

@Martazepol

Hey, it’s good to speak languages! How online companies can succeed in a multilingual world

I’ve been hearing it for most of my life: “If you want to be successful, you need to speak languages”. It’s a fact. The more languages an individual speaks the more chances they get to expand their talent in life. In the professional field this is an obvious thing. Let’s make it... More

@sirenhole

Am I Creative? Five activities to stimulate creative problem solving

Creativity – that beloved and dreaded trait. It’s a requirement in almost every occupation and surrounded by illusions about whether one has the ‘C’ Factor or not. Most of us might not necessarily feel very creative in the aesthetic or visual sense. But fear not. Even if coloured balloons... More

@josiemsampson

How to Optimise your Content for Success with the Flesch-Kincaid Scale and Readability Statistics

Image source Like it or not, we’re all guilty of starting to read an article, a blog post or even a novel before giving up a few sentences in when the writing hasn't immediately grabbed us. But what if users are doing the same with our own hard-crafted content? Don’t worry, I'm not going... More

@HeiniHuhtinen

Why should a company blog: five brilliant take-aways from SES London 2014

So we all have been told million times that it is important for a company to have a blog that is actively updated. And by the year 2014 most companies have taken this advice on board and started to blog. But what doesn’t seem to have sunk in so well is that it really DOES matter what you do with... More

@michaelguyperry

SES London 2014 – Day One Round-Up

One day of SES London 2014 down, two to go! Here are my highlights of Day One... Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment In his keynote speech, Bruce Daisley, MD of Twitter UK, gave an interesting insight into how both consumers and brands use Twitter,... More