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How to Optimise your Content for Success with the Flesch-Kincaid Scale and Readability Statistics

Image source Like it or not, we’re all guilty of starting to read an article, a blog post or even a novel before giving up a few sentences in when the writing hasn't immediately grabbed us. But what if users are doing the same with our own hard-crafted content? Don’t worry, I'm not going... More

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Why should a company blog: five brilliant take-aways from SES London 2014

So we all have been told million times that it is important for a company to have a blog that is actively updated. And by the year 2014 most companies have taken this advice on board and started to blog. But what doesn’t seem to have sunk in so well is that it really DOES matter what you do with... More

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SES London 2014 – Day One Round-Up

One day of SES London 2014 down, two to go! Here are my highlights of Day One... Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment In his keynote speech, Bruce Daisley, MD of Twitter UK, gave an interesting insight into how both consumers and brands use Twitter,... More

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The best free alternative to Hitwise and Comscore

Edit: I just re-read this and it comes off as pretty sale-sy for SimilarWeb. I promise I have had no compensation whatsoever from them. In fact, I have never even talked to anyone from SimilarWeb.    The toughest thing about moving from a massive global agency to one the size of Verve... More