We have previously covered Video Search Engine Optimistaion (VSEO)  but below is a video filmed at a recent B2B Marketing Search event where a line of marketers (and 1 Googler) was asked to give their opinion on Video Optimisation and the benefits of using video content within your website and on video channels such as [...]

Gather round soldiers, up 2, 3, 4, up 2, 3, 4… We are on a covert mission to discover whether there is any weight or value placed on keywords in bold and italic tags. The final objective of this mission is not only to debunk myths but with your help and comments to finally bury [...]

Through the creation and posting of videos illustrating your products or service a sharp boost of brand awareness can be gained via user generated content sites like YouTube. Currently 48% of internet users have been to a video sharing website like YouTube (fact finding = tick) So by simply positioning your brand online it can help to generate an extra channel of traffic to your website.

In the past month I have been doing quite a few SEO Evaluations and technical audits of websites, and I have really enjoyed it, after  working as Head of Search for quite a while, I am genuinely loving getting back to doing more of the actual SEO work. The technical analysis, the digging into a [...]

Bas van den Beld from Searchcowboys interviewed me (Lisa Ditlefsen) at SMX London (Nov 2008), a few months later and I was part of the searchcowboys blogger crew. For more interviews like this visit SEO Roadshow.
Me and Bas talks about European search, how it is and likely future developments.

SEO Roadshow interview: Lisa Ditlefsen from NetTraject [...]