We can offer you the exclusive chance of a sneak preview HERE + in addition we can also offer you a discount of £20 as a pre-publication offer if you order the guide before 31st July (2010 of course)…The totlal cost of the guide is £130 (£150 post 31st July)

When we set about writing this guide we decided that we were going to share as much as possible, this guide gives you an insight into exactly how we (at Verve Search) carry out Search Engine Optimsiation. From keyword research and mapping to link development. We have also chosen to cover aspects such as optimising Video content and how to make the most out of Google Local (now called Google Places). Unlike most SEO guides out there this guide is NOT a promotional piece for our company but a genuine attempt in helping YOU the reader to understand and learn more about all aspects of SEO. Explained in plain English wihtout baffling techy speak to confuse you, we really do believe this guide is educational and useful.

EDIT: If you attend the “B2B Marketing SEO Seminar” on the 8th July you can get the ‘SEO Best Practise Guide’ for 1/2 PRICE!

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SEO Best Practise Guide Contents:

SECTION 1: Introduction to SEO

1.1 Search engine optimisation
1.2 The UK search engine market
1.3 Why use search engine marketing?
1.4 SEO’s place in the Internet marketing mix
1.5 How search engines work

SECTION 2: Technical SEO – The foundation of SEO

2.1 Site architecture
2.2 URL structure
2.3 Canonicalisation
2.4 Sitemap
2.5 Geo-targeting – hosting and domain
2.6 Technical toolbox

SECTION 3: On-page SEO

3.1 Keyword and competitor research
3.2 Conducting competitor research
3.3 Organising your research
3.4 Keyword research tools
3.5 Writing content with the search engines in mind
3.6 Keyword mapping
3.7 Current most important areas for content optimisation
3.8 Anchor text optimisation of internal linking

SECTION 4: Off-page SEO

4.1 The PageRank algorithm
4.2 TrustRank
4.3 Future importance of links
4.4 Link development
4.5 Evaluating link equity and carrying out link analysis
4.6 Link generation methods
4.7 Online public relations
4.8 Link baiting
4.9 Social media marketing as part of link development
4.10 Link analysis tools
4.11 Why link analysis is important

SECTION 5: Universal search

5.1 Optimising image content for universal search
5.2 Optimising video content for universal search

SECTION 6: Google places

6.1 Creating a local business listing
6.2 Optimising your local listing
6.3 Data citations

SECTION 7: Web analytics

7.1 Free and paid platforms
7.2 Importance of analytics when doing SEO
7.3 Setting up Google Analytics
7.4 Tracking the right metrics in analytics

APPENDIX i. Outsourcing SEO services

ii. Unethical SEO practices
iii. Future changes in SEO

GLOSSARY
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Happy reading…and please feel free to feedback what you thought of the guide! To request the guide please GO HERE and submit your details or email dominic.rookeallden[AT]b2bm.biz

Search Engine Optimisation Best Practise Guide is a post from: Verve Search - SEO & Social Media Agency

Interested in the chance of WINNING a place at the SEO Training Course on the 28th Jan, 2010? ALL you need to do is FOLLOW us on Twitter AND retweet the following:

RT @VerveSearch We are giving away 2 places to a 1 Day SEO Training Course on the 28th Jan, to enter visit http://is.gd/644WV

We will pick 2 winners on Friday (15th January) and contact you via DM on twitter.

NB! The place is not transferable and you must be available on the 28th January 2010. The prize does not include transport to the Verve Search offices, which is in Kingston Upon Thames (20 min from Waterloo station, London)

Click Here to view full details on the 1 Day SEO Training Course

WIN a place at our 1 Day SEO Training Course is a post from: Verve Search - SEO & Social Media Agency

BUT, today I was told I need to remove all mention of Google accrediting this course as there seem to have been a “misunderstanding”, Google don’t want to be associated with any SEO courses and didn’t agree to endorse this course as part of the Google Marketing Academy.  Silly us, we must have imagined it all. Sarcasmn aside, Google says no and we all have to abide, whether they previously agreed or not.

The Reed Learning SEO Course is STILL going ahead BUT let there be no further misunderstandings, there is no association with Google for this particular course, they only endorse the Google AdWords and Google Analytics courses. Instead the SEO Course will now be in association with Verve Search and Reed Learning. The good news? This means I no longer need to restrict the information I give, I can share more!

I’m still very much looking forward to holding this course, even if it is without Google’s blessing. The first 1 day SEO course starts on Monday 7th September, to book SEO Course

Google retracts accreditation of SEO Course is a post from: Verve Search - SEO & Social Media Agency

I have just been confirmed as the tutor for Reed Learning’s SEO Course this autumn! The SEO training course is run by Reed Learning and is part of their new Google Marketing Academy courses. The courses are accredited by Google and range from Google AdWords, Google Analytics and SEO courses. This is the first time Google has partnered with a training provider to hold courses like this, I’m particularly excited about the fact Google is investing in the education of Search Engine Optimisation and not only PPC and use of Google AdWords. The courses are designed for marketers, web developers and SMEs wishing to get their business noticed online.

SEO course dates:  7th September or 29th October
Venue: London
Price:  £499 for a full day (youcan get 30% off if you book before 31st August, see below)

I’m very honoroud to have been chosen as the tutor for this course and have been spending time this week pulling the course material together. Here’s the SEO Course outline:

Technical optimisation

-          Site Architecture and SEO

-          URL structure (keywords in URL, folders)

-          Canonicalisation and use of 301 redirects

-          Use of sitemaps, robots txt

-          Hosting & Domain

On Page Optimisation

-          Keyword & Competitor research (including tools to use)

-          Keyword mapping

-          Content optimisation

-          Title and meta description writing (making it relevant and optimised)

-          Other on page areas to keyword optimise

-          Updated content

Off Page Optimisation

-          Importance of incoming links

-          Measurements and tools

-          Link development techniques

Using Online PR and Social Media to increase exposure and link equity

Universal Search (local results, video, images and news)

Unethical SEO

Web Analytics and Measurements

If you book before 31st August (2009) you will get

To get the discount quote: E9801 when you book your SEO Course

SEO Training Course is a post from: Verve Search - SEO & Social Media Agency