The speaker line-up is as if SMX has created it’s very own Audioslave or Velvet revolver, bringing together the very best local search minds out there… It’s all set to be a cracker!

I thought it also worth noting that if you want an audio Google Local treat; David Mihm, Martijn Beijk and Lisa Myers were on a webmaster radio show on which they discussed in detail some of the points below and more… Listen to it right here (well, from Webmaster Radio really), right now.

Philippe Huysmans – Director, Microsoft

Philippe starts of and immediately it sounds like an interesting and insightful plan. He gives us an insight into how Microsoft looks at local; when they discuss local they are talking about both PC & mobile. Even more interesting is how Philippe & Microsoft look at local search as if it’s a dating cycle:

-          1^st date – tentative searches

-          Dating – refine query

-          Marriage – found your product, make a decision

I personally love the association with romance, nothing better than a feel good local search eh. When you are on your 1^st date, you are influenced heavily by outside influences.

-          37% of those exposed to outdoor ads will turn to mobile search.

-          38% of those submitted to T.V. ads will move to mobile search.

Don’t know about you, but I think those are pretty decent percentage figures!! I guess figures like these definitely give a holistic marketing approach a pat on the back.

Bing business portal – launched last month in US. Free of charge, a definite must for anyone with Local profiles & definitely one to watch in terms of market share when it’s launched in Europe…

On to the dating phase, a good phase in any relationship I might add. In this phase you are communicating with your friends, which has resulted in a 50% increase in consumers trusting their social network for product recommendations… Don’t recommend anything bad peeps, I just might buy it. A couple of great percentage points followed:

PC & Mobile Query intent – 70% of consumers on pc will complete their purchase in 1 month

Mobile – 70% complete a purchase within an hour!

Thought – Does this mean considered purchases aren’t made on mobile devices? Or is it that mobile customers are more promiscuous?

78% of customers want deals or promotions. Not only then should you always have a promotion running; but this also works well with the promotions section on your Google Local profile & I would guess the Bing Business Portal (speculative).

-          Beta – Store logos are in the process of being added to Bing Maps. Giving you another search angle.

Marriage – time to put up or shut up. A lot of interesting figures came out of this part of the relationship, the notable ones being:

-          90% of smart phone users utilise mobile search

-          84% use search as part of their shopping activity

-          46% of smart phone users compare prices in stores – meaning that mobile customers like off-line ones have doubt/commitment issues.

I guess this compounds the importance of being price competitive, including reviews and importantly offers!

Philippe leaves us with the underlying message that local and mobile are intertwined and that in the foreseeable future this is going to be the case. He and Bing are going to be focusing on it and I think Google will too.

David Mihm – Getlisted

A lot of anticipation surrounds David’s discussions on local and for very good reason indeed. If I may also add that David does go through slides like they are going out of fashion, hence the shorthand nature of this recap.

New to local

-          Local listings

-          Places reviews

-          Local PPC

-          Facebook

-          Twitter

-          QR code

-          Mobile apps

David suggest that the USA does Google local better than those in the UK. From the information I have read I would definitely agree with that. But why is this? David asks. He also answers:

-          The ability to convert pre-website

-          Data accuracy

-          Date completeness

He goes into more detail about some of the cool advancements which have happened to Google Places lately such as;

-          Google Products results being localised

-          Being able to book or order items directly from the page

-          The addition of sentiment snippets underneath photos

In general it seems that Google are really trying to up the functionality of Google Places.

David also believes that Google are seriously looking at user behaviour data in their Places ranking algorithm. These could range from CTRs to number of comments (not sure sentiment is being analysed though).

A VERY COOL TIP – using Insights for search – allows you to drill down by geography, allows you to get local volume and find out what people are talking about.

David re-iterated what he has seemingly always said that; citations continue to be the essential factor for ranking well – it’s the local equivalent of a link!!

Local search ecosystem is a mad looking load of different citation sources. It is extremely important that you submit to the relevant citation hubs for your business. In the UK geographic citation links are more valuable from anywhere else.

Look on competitors places page – figure out which are ranking well and use this information to your advantage.

Tool – use the Whitespark!

David also suggests looking at the sites which are ranking organically for your search term, and try to focus building citations from them. Look for high authority sites, the .govs etc if they reference citations

A great list of best practise tips:

-          Create a unique indexable page for each location

-          Make sure the address is coded in HTML

-          Use HCard to send super signals

-          Use geographic terminology in sitemap and internal links

-          Use the location page as the page you submit to Google Places

-          If you have multiple locations try to keep the IA as flat as possible

-          Cross-link nearby locations

-          Submit a KML sitemap – uses latitude and longitude information!!

Martijn Beijk

Wow, this is a full service local session. Martijn is going to be talking about how to track the tips which David suggested you apply to your Google Places page.

Martijn breaks it down into a hierarchy or information from Local information. He says that all those using Google Places should continually refine and optimise their listing. Martijn discussed the fact that data can be pulled from the Google dashboard – could be some really interesting angles to work there.

He explains that the traditional tracking method requires using 301 redirects with a campaign tracking URL appended to the redirect.

He goes on to explain that blended search has resulted in some links dropping the tracking code, making us all ponder what source to trust. Consensus is they are added to ‘organic’ traffic.

Martijn says we need to dig deeper, and I agree. You need to look at GA visitors and segment them via a number of angles:

-          Segment via customVar

-          Segment via those which have visited local pages

-          Visited store locator pages

-          Detect behavioural differences – mobile users?

Martijn advocates the use of advocating tools; I am in fact an advocate for advocating the use of advocating tools! He recommends you find a way of qualifying the visits. Maybe create a survey and find out for definite how they got there.

Darrin Clement – Maponics

OOoooh a term I haven’t heard before… Geofencing. Ears prick up.

Darrin explains that a geofence is a virtual polygon fence which when entered results in an actions happening.

Apparently there are 3 types of geofence:

-          Static – geofence does not change

-          Dynamic – when data range is changing – i.e. Car parking space available

-          Peer  to peer – social networking platform, i.e. you want to know if your mates are in the fence

You can cross into a geofence, you can be there or you can leave after a certain time. Thus you get the check-in, check-out model – which will be re-invigorated as companies figure out how to market with it.

Darrin shows a map of Chicago – which doesn’t look as cold as I was told it would. The concept of geofencing has been around for decades, but data has only been made available for the last couple of years.

One way of looking at it is – Imagine you set up a bubble around a shop, every time a customer comes into that fence they are prompted with an offer (or some action).

Potential downsides:

-          How do you know customers will be receptive

-          How do you know how big it needs to be – too small already there – to big don’t care.

The method of combating these negatives is to set- up a pre-defined Geofence – using actual geographic areas to target. For example; a shopping district or known shopping area. If you use a radius you might be targeting areas which doesn’t contain potential customers!

Q&A

Tracking as completely as possible? In store surveys, requesting emails, making them purchase from in the store. Coupons are also a great way to incentivise and track local ads. By the sounds of it though it is all about ensuring the business strategy encourages the tracking.

Use of 0800 numbers – Must have a local number and potentially use as an additional one, but never the primary version.

How to claim all your local places– David states getlisted.org, where you can enter your details and theoretically claim multiple site variations.

Mobile SEO best practises – make it immediate focused, but use the same theory as you would for local. Be xhtml compliant and have as usual a focus on user experience.

Geofences – in order to set up campaigns use a company like Placecast, it’s not something which can be set-up on a whim.

Final thoughts – Search is not often explicit in mobile devices it is applied by what they are doing and where they are.

Final Thoughts – Clean up data & make sure your data reflects the information on your locations page.

Whats new in local & mobile search– SMX 2011 is a post from: Verve Search - SEO & Social Media Agency

This is the second group of presentations I attended on day 2 of SMX London breaks down keyword research, to a degree which most of you should find very interesting. Watch for the tips, they are worth a takeaway or two.

Richard Baxter – SEO Gadget

How does anyone make the data they get actionable? How does one get from a data set to a design and more importantly into SEO. The key with research is finding a way of grouping the findings, creating plans and actioning it.

You need to look at long tail keywords to figure out how users are searching for other products. By grouping and identifying segments of a long tail keyword you can quickly create groups and segment again based on these. An example is:

Black Audi A3 Greater London

Most of our most important traffic comes from the longest tail traffic 70th percentile.

- Datasets allow you to filter and categorise keywords
- Allow you to work out and create an order for how people search
- Allows you to make decisions about how your pages and on-page information is categorised.

Richard goes through awesome excel set of excel queries:

- Find
- Iserror
- Not

Man I love excel, and am always so impressed by the stuff that comes out of SEO gadget. It seems array formulas are the key for dissecting a number of queries. There is definitely a skill to learning excel in a presentations, a great number of people are scrambling around trying to get those cogs turning.

So Richard goes on to explain that once you have your methodology down, it’s time to increase the volume of data – more data = better decisions. Agree, agree, and agree.

Deep dive through the Google suggest API and turn 1000 keyword into 10000, categorise and segment these and drill down again. It could help you find an ‘uncategorised’ group which you aren’t even targeting!!!

Tools
All of Richards tools are listed here, enjoy – http://bit.ly/jai89j

Christine Churchill – KeyRelevance

Always love an overload of macros… which is what just happened here. For all you tool lovers Christine’s presentation is going to get you excited.

We all know about the main SEO tools in the market but I hope that Christine shouts about some new ones. Christine explains that last September’s Google keyword tool change is because Google stopped pulling the data from its partner sites… sneaky.

We all love [exact] match and Christine does too. Christine also suggests using the advanced filtering tool with special focus being on the mobile devices – worth considering if you are optimising in a segment for which mobile searches are prominent.

Christine also likes Google Insights and Keyword discovery, which I whole heartedly agree with. I think a big take away at this stage in the presentation is to never get too comfortable with the toolset you use. New tools are out there, the functionality of which often solve the problems which appear in the gaps left by your existing set. Other tool info worth a mention is:

- YouTube suggest – untapped predictive text tool. Worth an extra special mention for those of you optimising video.
- Google Wonder Wheel – a tool which I personally haven’t used but will definitely worth a look.
- Microsoft’s ad centre – pulls live data… live is better than dead.

Lasse Clarke Storgaard – MediaCom

Searchonomics, a combination of my job and favourite A-level class, a great start! Plus Lasse looks like he fell out of a very cool Indy band, hopefully there is song.

He suggests slowing down; nobody cares about how quickly you do it. It’s all about the keywords that work in the end. He explains that he thinks of consumers as having 3 mindsets; one shelf, on which they look high and low. They are not looking for your product:

- Want to buy – 8%
- Consider – 10-15%
- Research 60-80% – not going to buy, but just want to know about it all.

The main concept is about creating a funnel and massaging a consumer down it – everyone loves a massage.

PPPI – Pay Per Purchase Intent
- Which is a set of concentric marketing segmentation circles around an onion. Making me hungry… but on with the ‘search philosophy’.

I think this presentation again highlights how much general CRM and marketing strategies are finding their way into ‘core’ search presentations. Which again highlight’s how there is an underlying shift towards focusing on content and the consumer… Ponder…

Another segmentation slide from Lasse. I read a text book about this in 2001; it was a good read though.

Kevin Gibbons – SEOptimise

Most searches are long tail, 94% of them in fact, I love long tail. There is more to love about these of a longer tail – they convert better and there is less bounce rate.

Idea – focus on the long tail, focus on it again, and then focus more.

Focusing on the long tail needs to be applied from an entire website perspective; you need to totally submerge the site with a long tail mentality.

For content ideas utilise Google Instant, dig deep into analytics and spot trends within – which can then be applied to KW research. Kev suggests creating bespoke segmentation throughout analytics (removing brand is a must) and creating a PPC campaign solely for keyword research something which we wholeheartedly agree with.

Top tip – Use impression share to figure out full search volume!
Top tip – Wikipedia traffic tool – USE IT
Hitwise – another tool which will help you figure out where to target. One which supports a big budget, but the general consensus is; you get back what you pay and then some in data.

It’s worth using as many references and tools as possible to create an average for metrics such as CTR & bounce rates. We recommend this for ecommerce sites in regards to predicting changes in demand and sales.

Kev also suggests dropping that data into excel and making predictions based on traffic volumes. Why not go one step further and apply CPC AdWords data and try to combine conversion data to make the info even more valuable.

Another take away from Kev – go long tail, but don’t go too far. How far is too far? Turning yourself into a fox!

Top takeaways from the Q&A session:

- Adwords API is a lot more granular than other Google data tools. Be very careful with GKT as it pulls in last month which could be very seasonal.
- Defensive ideas – look to the future, get an idea and make sure you get it up ASAP. Logical really, dragging your heels never helps anyone.
- NSFG – Scraping Google – distribute load via multiple IP’s I guess via a proxy of some kind.
- NSFG – Break load API tool – means you never set alarm bells ringing.

Keyword Research Ninja Tactics – SMX London 2011 is a post from: Verve Search - SEO & Social Media Agency

Everyone loves a secret. Some people keep secrets, others like to gossip. Similar to the latter I couldn’t hold this one in any longer, so unlike most secrets here is one that can really benefit you. You ready? Ok, come closer…

Did you know the average conversion rate of a website is 3%

Even after all the vast increased capabilities of technology, design and analytics in the last 10 years it still hasn’t improved. Why? Read below and see.

1.    Communicate UVPs/UCPs (unique value propositions & unique campaign propositions)
Online users on average decide whether they want to purchase your product or service within 7 seconds so ensure you communicate your UVP/UCP simply and effectively

2.    Persuasive and Relevant Offers
In the B2C environment messages like ‘Free Shipping’ has a very small cost but a massive impact on conversion rates, surprisingly even scrapping a few £’s. For the B2B environment, consider ‘Free Trials’ as a persuasive offer.

3.    Reinforce Offers Sitewide
Surprising how many websites reinforce offers across the website except for the most important page – the checkout. Jacob Nielson said “Don’t make them think”, if you make them question whether they missed a stage and do not qualify for the offer then you are going to lose a sale. Customers make a decision on every click.

4.    They Maintain Scent
The term and concept ‘scent’ was discovered by Xerox in the late 90s. It essentially details the clues that a website can give to ensure users follow the right path. This includes imagery and colours as they can be visual clues that separate ages are connected. It is important not to focus on one page but the whole journey.

5.    Strong First Impression
Every type of advertising needs to create a human connection. It is widely believed that advertising mediums and even human interaction has 8 seconds before you form an opinion.

6.    Appeal to multiple personas/segments
Online users can be placed within 4 individual character types; competitive, spontaneous, methodical, humanistic.

Competitive
-    Price orientated
-    Know what they are looking for

Spontaneous
-    Make quick decisions
-    Look for clickable features

Methodical
-    Most time spent on pages
-    Analyse every detail

Humanistic
-    Look for human elements (reviews)
-    Like images of product/service

7.    They don’t do Slice/Dice Optimisation
The issue is time and resources; you need to look at the opportunity cost of implementing multi variations. The best way to test is for impact not variation and this is best suited to creating hypothesis such as ‘if A changes then would affect will this have on B’.

8.    Leverage Social Commerce
It is important to not only listen but to utilise the voice of the customer. Reviews make HUGE impacts on the conversion rate of websites.

9.    Using Social Voices in Navigation
By adding features such as ‘rating’ in the navigation it allows customers to view honest and peer opinions which is great since 78% of users trust peer reviews.

10.   Use Social Voices in Promotions
Let customer voices shape the content you write. By analysing customer conversations you can review strengths and weaknesses of your brand/product and address these issues in promotional content. Additionally, utilising user generated content in emails works well to increase conversions.

11.    Use Social Voices to Build Credibility
By implementing user generated content you increase your authenticity which will have a direct effect on decreasing bounce rate.

12.    Use Social Voices for Feedback and Research
Jacob Nielson states that “5 people can identify 80% of problems on a website” Ensure you use the free tools or undertake studies to highlight usability issues within your site. If you search Google for “69 free tools” you can find great resources.

13.    Use Persuasive Principles like Scarcity
Utilising persuasive statements such as “until stocks last”, or “for a limited time” can help drive conversions. This is especially important for spontaneous buyer types.

14.    Make Forms Engaging
Just because you managed to get users this far it doesn’t mean you should stop paying attention to the little details. The brand colours and design should be kept consistent so users know they are on the right path.
It is also a strong recommendation that you should you the thank you page as an opportunity to up sell your product or service.

15.    Provide Point of Action Assurances
Ensure that when users enquire they receive an assurance of a time when they will be contacted. Leads are shown to lose effectiveness by 6% after 1 hour delayed response time.

16.   Keep You in the Process
Don’t necessarily take people to the basket once clicked.

17.    Consider Email Preview
Ensure that the message you are trying to portray in emails can be read without downloading images. A large percentage of people with email will disregard emails if they have to download images.

18.    Budget for Experience
Clients will often spend budget on methods which aim to drive traffic to websites yet will debate whether to spend the same amount of time on website testing. Prioritise what is more important, increasing traffic by % or increasing conversions by %

You should build a better customer experience. Amazon run over 400 tests at any given time and are constantly monitoring what changes could positively affect their business.

19.    Utilise a system for Prioritization
When making changes to your website use a simple methods which highlights the ‘impact’ over ‘resources needed’. This will let you assess what changes can be made with relatively small effort and can let you plan further changes with your resources.

20.    They make data driven design decisions
Make educated and informed decisions based on data.

21.    How to execute Rapidly
The key to online is change. Websites need to be flexible and react to changes in the online environment.

5 steps which would help you move forward and see real progress:
1)     Identify problems, identify high bounce and exit rate
2)     Create a to do list
3)     Document your hypothesis
4)     Prioritise your to do list
5)     Start testing

21 Secrets to Improve Website Conversion Rates is a post from: Verve Search - SEO & Social Media Agency

I attribute it to not only the after party that happened on the last day of the expo but the constant churning of ideas circulating in your head about how the information you learnt in the sessions can benefit your clients, your company and also what a squirrel has got to do with the people at Conversion Rate Experts.  I should ring the R.S.P.C.A.

I must admit the expo was the best I have attended. I went to the expo as a blogger for Search Cowboys, so without them I wouldnt not have attended, so a massive thank you should rightly go to them and mainly Bas van den Beld. The organisation in particular was spot on; there was plenty of time in between sessions which allowed you to walk to the next room with plenty of time to spare. Not to mention great food and drinks all day.

Before I attended the expo I had reviewed the agenda and pencilled out the sessions I wanted to attend and thankfully managed to attend them all.  Not just search related either, as I chucked a couple of curves balls in by attending a few affiliate presentations and sessions on how to improve your conversion rates, an important aspect no matter what sector to operate in.  I came away from the conference feeling inspired and wanted to get stuck in to some work as soon as possible, after the obligatory drinks of course :0)

So what did I learn I hear you cry? I thought it would be best to summarise everything that I would be interested in hearing if someone else was blogging this, so read on, oh and get comfortable.

SEO Strategies

•    The top 3 ranking websites in Bing are ripped and have Encarta entries. I have checked and this is true. Aggressive optimisation of pages also seems to work quite well in Bing too so test and see what you can achieve.
•    Dave Naylor discussed Google focusing on returning results at a faster rate, that they are looking at speed metrics of a site when analysing ranking position.  Now, we have felt this for a while but it is nice to be supported by the man himself. So, through webmaster tools start analysing any broken links etc… Start treating the crawler like a user.
•    Subfolder Vs Sub Domain debate goes on… A lot of the panellists felt that it completely depends on your situation but all were in agreement that sub domains passed external backlink equity whilst subfolders passed internal link equity. One advantage of a sub domain is that it can be put on a different IP address.

SEO & Search Engines

•    Allow http compression, reduce the download time for users and bots
•    Organise your content, understand that value is placed on the hierarchal structure of a site.
•    MSN Videos will start appearing in Google results pages soon as they have overgone a complete overhaul of their site, reducing the amount of Flash and Ajax.
•    New feature from Google webmaster tools that allows you to adjust the return rate of crawlers.
•    25% of queries at present were not seen in the last 3 months. (This was the most astounding quote when you realise the significance)
•     Remember to submit video sitemaps
•    When content is in the same language but across two sites, for example on the TLDs .co.uk and .ie then alter the copy to reflect the country. Do not leave exactly the same. Use geographical references and symbols (currency) if appropriate.

Affiliate

•    When setting up a site is it better to have a keyword rich domain name or a brand name?  All panellists agreed that it depends on the competitive nature of your sector.  If you happen to be in a niche you can afford to build a brand name whereas if your sector is very competitive a keyword rich domain would help to get you ranked within the search engines.
•    Significant factor of success in terms of affiliate sites is obtaining a constant stream of returning visitors.
•    A lot of affiliate sites have thousands of pages of content. The key to obtaining traffic from search engines is to ensure this content is unique. Do not reproduce the content on similar affiliate sites as this will be deemed duplicate content and affect your ability to rank effectively.
•   Do not write about a subject, write for an audience. Ensure your content is topical and relevant to what the customer wants and this will in turn improve your returning customers.

Conversion Rate Experts – SEOmoz Case Study

•    Most important lesson is not to keep chasing new traffic but to improve your conversion rate of existing traffic. This will have a massive impact on revenue.
•    How do you treat New vs Returning customers? Build relationships based around their site activity and reap the benefits.
•    Analyse every action and the effects this has on the conversion funnel. Plan future steps based on results.
•    Multi variant testing is vital to improving your conversion rate.
•    Most websites don’t contain enough copy to effectively sell a product or service. If you imagine how long a sales pitch would take and compare it to the copy on your site you will get an idea of the difference. Improve and add copy but ensure you have call to actions throughout for customers that have been converted sooner than others.

Beyond Link Bait

•    Backlink analysis should never be overlooked as it can play an important part in link development.
•    Two tools that can help with researching backlinks of competitors and  process are Linkscape and Majestic
•    Panellists stress the importance of not wasting time in approaching websites where the chance of obtaining a link is low. Dedicate your time to prioritising the value of links and the likelihood of achieving a backlink.
•    Think about ringing potential link targets as it is more credible. It also increases the actual conversion rate of link requests. Most importantly, it allows you not only to build links but relationships.
•    The tone of voice is very important when approaching link targets; review the language used on the site and base your email around it.
•    Spend time finding the most appropriate contact rather than just sending an email to info@
•    Websites build links over time and the power of the older pages are lost due to broken links and poor site architecture. Link reclamation is a process of reclaiming these links and regaining the power.

Resources to bookmark

•    http://www.dwpub.com – Daryl Willcox Publishing. Their tagline is “If you have the story we have the contacts” Using a list of journalist they syndicate newsworthy content.
•    usertesting.com, 4Q and SurveyMonkey.com – low cost customer feedback tools
•   Google Alerts, serph, Twing, Omgili – free tools to monitor your brand mentions online
•    Clicktale.com – watching movies of visitors’ browser behaviour
•    www.conversion-rate-experts.com/101ways – how you could improve your conversion rates.

A4U Expo Round up is a post from: Verve Search - SEO & Social Media Agency

I promised I would make my presentation available, so here is my presentation about the Power of SEO where I go through the basics of SEO along with more in depth information about each SEO area (Technical, on page and off page SEO). If you were at the conference and still want to ask any questions or give any comments please feel free to do so Lastly I would like to say thank you to INMA Norway and especially Magne Uppman and Ola Hano for great organisation of this event.

To view the presentation just click the “play button” below in the slideshare window!

The Power of SEO – My presentation from SEM Konferansen is a post from: Verve Search - SEO & Social Media Agency

New recruit – drum roll…
I can’t believe 3 months have already passed since Verve Search started, it’s flown by. And it’s been really amazing so far, in fact things are going so well that I have decided to recruit. And you might recognise him; Sam Murray! He used to work with me at Base One as one of the Search Consultants, and I’m really pleased to anounce that Sam has now been hired as a Senior SEO Consultant at Verve Search! Sam is a very talented search marketer, not only when it comes to SEO but also Social Media. He’s an ideas person, someone that takes initiative and most importantly someone that can actually handle working with me I’m very pleased to have him as part of the Verve crew. Exciting times. In fact I’m pretty sure he will be posting his first blogpost on the Verve Search blog tomorrow, so look out for a fab post by Sam. Yay!

SMX London – Next Week
Next week, Monday 17th & Tuesday 18th May SMX is in town again. A plesant change of ‘time of year’ for SMX as usually they come to London for November. I’m really looking forward to it, I’m a big fan of the SMX conference series. Not only do you learn loads from attending the session but attending conferences like this is a great opportunity to network with likeminded people and learn from others whilst doing it. Search is still a relatively small industry and what makes this industry so special (in my opinion) is the willingness between Search professionals to share their experience, offer advice and in general just be friends. In fact it’s nearly embaressing how many of my close friends are also search colleagues that I have met through the conference scene, including my fiance Jon Myers

This year I’m a speaker on the SEO Checkup panel, this is a different kind of session where there are NO presentations and boring repeats of what the speaker before said but a chance for the audience to pick the brains of 4 search experts. The other panelists are: my fellow SEO-Chick Jane Copland, the lovely and very knowledgable Dixon Jones and Jonathan Stewart from iCrossing (whom I haven’t had the pleasure meeting yet but I’m sure is a nice guy). This session will be all about you, your questions, your sites and how you can improve your indexing and rankings. This session is what it’s all about for me, and I’m geniunly excited to be on this panel. So if you are heading to SMX come and see us speak on Tuesday 19th at 4:15.

If you still haven’t decided whether to attend SMX, view the full agenda, this is going to be a fantastic SMX, with advanced session to help you evolve your search marketing knowledge!

LondonSEO Networking party
And if you are going to SMX London be sure not to miss the LondonSEO networking party on Monday 18th May from 18:00 at the Jewel Bar in Covent Garden. There is no charge to get in and you don’t need a formal invite, it’s simply a networking event for people in search, with a bit of a SEOdisco by Ciaran Norris . LondonSEO is always good fun and a fantastic oportunity to network. So even if you are missing SMX be sure NOT to miss this networking party. And if you do, make sure you come and say hello!

Tweet tweet
Hopefully we should be able to get some more blogpost on the Verve Search blog very soon, but in the meantime feel free to keep up with the Verve Search crew on twitter:

Follow Sam on Twitter
Follow Lisa on Twitter

What’s up in Verve camp? is a post from: Verve Search - SEO & Social Media Agency