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SES London 2014 Preview – Top Ten Talks

There is now less than a week to go before SES London 2014 kicks off. Ahead of the event, I've been reading up on each of the experts speaking at the conference, and here are my choices for the key talks to go along to. 1. Running in Real-Time: Bringing Campaigns to Life by Marketing in the... More

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Win a Platinum Ticket to SES London 2014! #HeartSESLondon

“Hey girl, how’d you like to see my long tail?” With Valentine’s Day only two weeks away, we at Verve thought we’d show you all some love and offer you the opportunity to WIN one of two platinum tickets to SES London 2014 (worth £1,199 each), courtesy of the organisers... More

@SJayatilleke

Goodbye Dear Google Keyword Tool – Welcome Google Keyword Planner

The time has officially come for the good old Google Keyword tool, which was used by SEO professionals and PPC Ninjas. You can say that the reception of the community has been mixed. But Peter’s tweet just spoke out of my soul: ‘The new Keyword Tool is like a new step-parent, that is... More

@SJayatilleke

How to Maximise Your PPC Seller Ratings (Post 04/09/11 Update)

Nothing Lasts Forever – this should be the slogan for Google and their regular updates. A couple of weeks ago Google introduced an update on the seller rating extensions. Is Google just playing with us, and what is the true motive for this update? Get your notepads out and listen... More

@LisaDMyers

Is Google making PPC look too easy?

Are you running your own PPC campaign? Has Google told you it’s as easy as 1 2 3? Even gave you £50 to start spending? I’m shocked at how many advertisers take the bait, it really isn’t as easy as 1 2 3. I’m not saying PPC advertising is ‘rocket science’, but what I AM saying is that... More