Had a great audience at SES London this morning, talking about the basics of Social Media. This presentation is meant to give you a basis of why and how to start of in the social media space. Introduction to Social Media View more presentations from lisadmyers.

Through the creation and posting of videos illustrating your products or service a sharp boost of brand awareness can be gained via user generated content sites like YouTube. Currently 48% of internet users have been to a video sharing website like YouTube (fact finding = tick) So by simply positioning your brand online it can help to generate an extra channel of traffic to your website.