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Posts By Sachinda Jayatilleke

@SJayatilleke

Google AdWords for Videos – The Way Forward?!

We all talk about them. They makes us laugh. They inspire and teach us. I’m talking about videos here. Videos are a great way to initiate a genuine and natural connection with potential target customers. We share them and keep talking about them long after we’re done watching... More

@SJayatilleke

Goodbye Dear Google Keyword Tool – Welcome Google Keyword Planner

The time has officially come for the good old Google Keyword tool, which was used by SEO professionals and PPC Ninjas. You can say that the reception of the community has been mixed. But Peter’s tweet just spoke out of my soul: ‘The new Keyword Tool is like a new step-parent, that is... More

@SJayatilleke

Facebook Hashtags – What’s Up With That? #areyouserious

For ordinary people it could be a useless gimmick, a copycat attempt of the Twitter hashtags, or even the best days for people, who love to hashtag … I’ll admit it, I do count to this sort of people! #awkward However, in a Business position point of view – what advantages or disadvantages... More

@SJayatilleke

SES London 2013 – Day One

Day One of SES London 2013 has successfully ended and offered valuable insights on Social Media, Content Marketing and Data Analysis. During my first ever attendance at SES, I was able to experience great talks, meet people from different markets and companies; and last but not least enjoy the... More

@SJayatilleke

Ultimate European Search Conferences Guide 2013

Surviving the supposedly Mayan 'End of the World' mass hysteria in 2012 and with 2013 already under way, we can finally concentrate on which search events/ conferences to attend or speak this year. But hold up a second … There are so many events going on in 2013; which ones are a DEFINITE MUST... More

@SJayatilleke

How to Maximise Your PPC Seller Ratings (Post 04/09/11 Update)

Nothing Lasts Forever – this should be the slogan for Google and their regular updates. A couple of weeks ago Google introduced an update on the seller rating extensions. Is Google just playing with us, and what is the true motive for this update? Get your notepads out and listen... More