Verve
Blog
Home > Blog > Brightonseo 2017

Posts By Matt Lindley

@

BrightonSEO 2017: A Long Way From A Room Above A Pub

Last Friday, 3,500 SEOs descended on Brighton for the UK's biggest search marketing conference. BrightonSEO has come a long way since its inception in a pub, and five of us headed down from Verve Headquarters for a day of learning, listening, meeting people, and enjoying the good... More

@

Introducing Lava – The Emotional Search Engine

Many of us are familiar with using tools like BuzzSumo to estimate the share-ability of a content idea, or Google Keyword Planner to estimate search demand. But how do you find out how people actually feel about a topic? For those of you who didn’t catch James Finlayson's and Lisa... More

@

5 Killer Tactics to Increase Your Blog Traffic

We've all been there. We've hit publish on our latest blog post and expected the comments and shares to start rolling in. But instead we get... nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels so... More

@

The A to Z of BrightonSEO 2014 – A Handwritten Write-Up

A handwritten response to the search marketing festival that is BrightonSEO. Thanks for a great free day out, guys! Click to enlarge: More

@

PR by the Seat of Your Pants – How to Get the Links & Mentions Your Content Deserves

Image by J.C. Leacock Photography The content marketing Wild West Since Matt Cutts called the decay and fall of guest blogging, the new scalable "link building" tactic for many SEOs is content marketing, meaning investing in quality content assets such as tools, videos, PDF guides and... More

@

Damn Son, Update Your Off-Page SEO for 2014

Guest blogging can be a great way to obtain links, but the strategy has been so over-used in the last few years that most site owners are just saying no. The average webmaster is spammed with dozens of generic outreach emails every week, so it's no surprise that our requests are met with anger or... More

@

Winning Formula: Examples of Creative Online Competitions

Are you running an online competition as part of your SEO strategy? A few weeks ago I wrote a post about the key ingredients that every online giveaway needs. This week I'm focussing on arguably the most important ingredient of them all: how to come up with that creative angle that captures the... More

@

7 Ingredients for a Successful Online Competition

It's well-known that online competitions have social benefits for brands, but did you know that they can also be a great part of an SEO strategy? We’ve had success in running giveaways to obtain links from ‘hard-to-get’ websites. The deal is, we run a competition on a third party site,... More

@

A Snapshot of SES London 2013 – Day Two

Hi guys, Matt here reporting on SES London 2013. Day two featured an eclectic range of talks, taking in content-driven SEO, PPC and remarketing. Some of them rocked while others weren't really up to much. SES didn't blow my mind as much as SearchLove last year, but maybe that's because... More

@

It’s Not Only Rock ‘N’ Roll… The SEO of Band Names

Why Can sucks as a band name [caption id="attachment_1413" align="aligncenter" width="485"] Off the radar: SEO fugitives Can[/caption] I think Simon Reynolds said it in reference to Dolphins into the Future. If you can get the right band name, you’re halfway there. If you can pull those... More