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Posts By Matt Lindley

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PR by the Seat of Your Pants – How to Get the Links & Mentions Your Content Deserves

Image by J.C. Leacock Photography The content marketing Wild West Since Matt Cutts called the decay and fall of guest blogging, the new scalable "link building" tactic for many SEOs is content marketing, meaning investing in quality content assets such as tools, videos, PDF guides and... More

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Damn Son, Update Your Off-Page SEO for 2014

Guest blogging can be a great way to obtain links, but the strategy has been so over-used in the last few years that most site owners are just saying no. The average webmaster is spammed with dozens of generic outreach emails every week, so it's no surprise that our requests are met with anger or... More

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Winning Formula: Examples of Creative Online Competitions

Are you running an online competition as part of your SEO strategy? A few weeks ago I wrote a post about the key ingredients that every online giveaway needs. This week I'm focussing on arguably the most important ingredient of them all: how to come up with that creative angle that captures the... More

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7 Ingredients for a Successful Online Competition

It's well-known that online competitions have social benefits for brands, but did you know that they can also be a great part of an SEO strategy? We’ve had success in running giveaways to obtain links from ‘hard-to-get’ websites. The deal is, we run a competition on a third party site,... More

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A Snapshot of SES London 2013 – Day Two

Hi guys, Matt here reporting on SES London 2013. Day two featured an eclectic range of talks, taking in content-driven SEO, PPC and remarketing. Some of them rocked while others weren't really up to much. SES didn't blow my mind as much as SearchLove last year, but maybe that's because... More

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It’s Not Only Rock ‘N’ Roll… The SEO of Band Names

Why Can sucks as a band name [caption id="attachment_1413" align="aligncenter" width="485"] Off the radar: SEO fugitives Can[/caption] I think Simon Reynolds said it in reference to Dolphins into the Future. If you can get the right band name, you’re halfway there. If you can pull those winning... More

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5 Tips for Writing Brilliant Blog Titles

With over 2 million blog posts published each day, it's becoming increasingly difficult to actually get people to read your content. Not only should your post be a great piece of writing, but it should ideally be published on an authoritative site to rank in the SERPs, and the site should have an... More

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SearchLove: How to Create Infographics that aren’t Sh*t

SearchLove is over, and my head is either full of new stuff to try out or I'm nursing a really bad hangover. There were some great talks on the first day from Justin Briggs, Will Critchlow and Rand Fishkin, as well as a few which were a bit thin on the ground. For me, the one that really stood... More