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Posts By Iiris Lagus

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What Makes News?

"How do I get a journalist to cover my topic?" This is a question that PRs constantly ask. Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well: The definition of news is simple. News can be defined as... More

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A small lesson on semiotics from BrightonSEO

How do you create successful content?  This is a perpetually hot topic and many speakers at BrightonSEO focused on this. Unhappily, from time to time content campaigns fail to achieve the results expected and we’re left with the question – what went wrong? To try to answer this was the... More