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Posts By Heini

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Why should a company blog: five brilliant take-aways from SES London 2014

So we all have been told million times that it is important for a company to have a blog that is actively updated. And by the year 2014 most companies have taken this advice on board and started to blog. But what doesn’t seem to have sunk in so well is that it really DOES matter what you do with... More

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Brainstorm guide – 10 tips for planning exceptional editorial content

Are you running out of fresh new ideas for your company blog? Does it seem like the content you create keeps repeating the same patterns over and over again? Or worse, do you simply feel you’ve squeezed all the creativity out of your poor brain? Well, you’re not alone. Everyone working in the... More

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DMSLDN 2013: Best content tips from digital marketing professionals

Everyone knows (or at least should know)  that these days, engaging content is the key to successful digital marketing. However, creating awesome content and getting it viral is often easier said than done. Throughout the final day of a three-day Digital Marketing Show at ExCel Campus in... More

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#BrightonSEO: The Importance of SEO at BBC Sport by Paul Plunkett

It is a well-known fact that when it comes to journalism, SEO is not as popular as it could be. I bet many old-school journalists still think all online editorial is nonsense and SEO equals compromising on good writing or wooing audiences with scandalous stories. However, it is also a fact that... More