Author Archive

How to Implement the Rel=”Author” Tag – A Step by Step Guide

As Google develops and becomes increasingly “personalised”, we take a look at Google Authorship mark up. By using rel=”author” and rel=”me”, you can enhance the way the SERPs display your content and put your name and face to your work – the photo is taken from your Google+ profile.  There are, of course, plenty of [...]

The Google “Venice” Update – Power to the (Local) People

There are countless Google updates happening at any one time and to be fair, most of them aren’t worth talking about. However, we’ve realised that when Google go to the effort of actually naming an update, it’s probably worthwhile paying some serious attention. Just think back to “Google Panda” and “Caffeine” and I’m sure you’ll [...]

SES London 2012 – The Good, The Bad and The Ugly

It was my first visit to SES and I was unsure what to expect. The world of Search Marketing, SEO, Social Media, Digital Marketing or whatever you prefer to call it is a special place to be and I say that with great affection. The characters we all know and recognise have become iconic symbols [...]

SES London 2012 – Discussing Google+ Your World and Personalised Search

You don’t need me to tell you how much everybody is talking about the next big thing to happen in search,  Google+ Your World, which is the beginning of “Personalised Search” and the end of the world as we know it…..again. But I thought you may like to hear some of the ideas and debates [...]

SES London 2012 – Measuring SoLoMo with Joel Davis, Dan Patmore and Co.

Day Two And The Gloves Were Off If you work in SEO or Social, you will have no doubt been hearing an awful lot about SoLoMo which is another very “cool” and “edgy” term which encompasses Social, Local and Mobile. It’s THE buzz topic everybody in the industry is talking about. Many have buried their heads in [...]