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Posts By Ben Holbrook

@ben_holbrook

How to Implement the Rel=”Author” Tag – A Step by Step Guide

As Google develops and becomes increasingly "personalised", we take a look at Google Authorship mark up. By using rel="author" and rel="me", you can enhance the way the SERPs display your content and put your name and face to your work - the photo is taken from your Google+ profile.  There are, of... More

@ben_holbrook

The Google “Venice” Update – Power to the (Local) People

There are countless Google updates happening at any one time and to be fair, most of them aren't worth talking about. However, we've realised that when Google go to the effort of actually naming an update, it's probably worthwhile paying some serious attention. Just think back to "Google Panda" and... More

@ben_holbrook

SES London 2012 – The Good, The Bad and The Ugly

It was my first visit to SES and I was unsure what to expect. The world of Search Marketing, SEO, Social Media, Digital Marketing or whatever you prefer to call it is a special place to be and I say that with great affection. The characters we all know and recognise have become iconic symbols... More

@ben_holbrook

SES London 2012 – Discussing Google+ Your World and Personalised Search

You don't need me to tell you how much everybody is talking about the next big thing to happen in search,  Google+ Your World, which is the beginning of "Personalised Search" and the end of the world as we know it.....again. But I thought you may like to hear some of the ideas and debates... More

@ben_holbrook

SES London 2012 – Measuring SoLoMo with Joel Davis, Dan Patmore and Co.

Day Two And The Gloves Were Off If you work in SEO or Social, you will have no doubt been hearing an awful lot about SoLoMo which is another very "cool" and "edgy" term which encompasses Social, Local and Mobile. It's THE buzz topic everybody in the industry is talking about. Many... More

@ben_holbrook

SES London 2012 – Jump Start Your Social Campaign With Sundeep Kapur

Search Gets Social I'd never heard of Sundeep Kapur before this talk and wasn't really sure what to expect. Social media is one of those things that every man and his dog consider themselves to be "experts" on. However, I was instantly enthralled when this softly spoken gentleman started talking... More

@ben_holbrook

SES London 2012 – Landing Page Optimisation with Dr Karl Blanks

This will turn you into a landing page black belt Landing pages are so much more important than we give them credit for. I think this is because it often feels like you are creating them to "fill the gaps" and may feel like you are repeating yourself or re-writing content. In other words, it can... More

@ben_holbrook

SES London 2012 – Avinash Kaushik Keynote: Why We All Suck!

Day one of the SES conference kicked off with a high-energy talk from Avinash Kaushik who bounced around the stage with supreme confidence and a booming voice. It was incredibly exciting to hear ideas from someone who so clearly lives and breathes his trade and shares our passion for the industry.... More

@ben_holbrook

The Benefits of Google Analytics Real Time Reporting

Back in the early days of my online business efforts, I had very little knowledge about what was happening “behind the scenes”. In fact, the only way I knew where my customers were coming from was by reading the postal addresses they provided for me to send their products to. I would pick... More