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#ContentMarketingShow: How Poker Can Help You Become A Better Content Marketer

As a relatively new SEO creative, chronic word fanatic and 24/7 running fountain of weird imagination, I got to explore the minds of the most creative of them all – the thought processes of the content marketing world experts’ in London’s annual #ContentMarketingShow. They advised us to... More

@ben_holbrook

Golden Advice from #ContentMarketingShow 2014

Concise nuggets of sage advice from this year's Content Marketing Show   1. How to Engage with Bloggers - Marcin Chirowski from EF English Town Problem: Bloggers. "They're super overwhelmed. Offers, Press releases. Too much. Can't  respond or filter everything they're... More

@Martazepol

#ContentMarketingShow | Why people share stuff? Emma Dunn

Why do people share stuff online? Emma Dunn, Content strategist type at Caliber (@snoopybing), has the answer for that or at least she seems to have the key when it comes to producing good content marketing. These are the highlights from her session. If we can indentify the following factors,... More

@ben_holbrook

#ContentMarketingShow: It’s Not Just About the Written Word

"We all fall into the trap of thinking Content Marketing is just about written content, on a page. But today, we're going to learn something mind-bending and amazing." ~ Kelvin Newman Content Marketing Is: Video and The Power of Stories A few years ago, businesses couldn't see the value of... More

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#ContentMarketingShow -Fergus Parker: Content Marketing Yearbook 2014: Highlights and low-lifes

Who loves content marketing? Fergus Parker's first question to the audience at the #Contentmarketingshow. The audience is already engaged! Fergus is the CEO of the content marketing agency Axonn and will be telling us about content marketing's highlights and low-life's. Fergus Parker is first... More

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#ContentMarketingShow Morning Session Roundup

Here are my key takeaways from the morning session of the #ContentMarketingShow 2014 1. Can a brand ever truly be social? by Stephen Waddington Steve gave an emotive talk on how best to engage with a brand's audience, by using recent examples of companies nailing engagement with their... More

@josiemsampson

#ContentMarketingShow | Can a Brand Ever Be Truly Social? Stephen Waddington

Kicking off the Content Marketing Show, Stephen Waddington begun his talk by comparing social media to the social aspects of attending a party. He described social media's relevance to the human beings that are being exposed to it and the resulting 'bad behaviour' and wrongdoings that we are all... More

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7 Things I’ve Learned In My First Month In SEO

One month ago, I joined the world of SEO aided with a degree in Computer Engineering, an MBA and a passion for marketing…but that still wasn’t enough! There was so much to learn which was both challenging and exciting at the same time. Here are some of the main things that I’ve learned in my... More

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5 Takeaways from Linkdex’s “Going beyond the Data”

Last week, I attended my very first Analytics-centred think tank held in the heart of London and organized by Linkdex. Bearing the title ‘Going beyond the Data’, the aim of the think tank was to help companies understand how to extract strategic value from their existing data through powerful... More

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Benefits of User ID & Data Import for Google Analytics

This year’s Linkdex Think Tank 'Going Beyond the Data' held in the swanky One Alfred Place was a delight to attend with fantastic speakers on a variety of topics. The core theme of the day was the ever increasing amount of data that is at our disposal and how we can get the most of it. The talks... More