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SES London 2012 – Landing Page Optimisation with Dr Karl Blanks

This will turn you into a landing page black belt Landing pages are so much more important than we give them credit for. I think this is because it often feels like you are creating them to "fill the gaps" and may feel like you are repeating yourself or re-writing content. In other words, it can... More


SES London 2012 – Avinash Kaushik Keynote: Why We All Suck!

Day one of the SES conference kicked off with a high-energy talk from Avinash Kaushik who bounced around the stage with supreme confidence and a booming voice. It was incredibly exciting to hear ideas from someone who so clearly lives and breathes his trade and shares our passion for the industry.... More


Business of SEO panel at SES London 2012

I was quite nervous about this session at SES yesterday as I had suggested the topic so needed it to be well received, great audience and loads of questions at the end.  My genuine opinion is that to do SEO well you need to be earning your client money, SEO should not just be about rankings and... More


Link Development panel at SES London 2012

Here's my slides from my session on Link Development at SES London yesterday. Covering key areas of link development from link analysis and link propspecting to implementation including examples of content outreach/article marketing and simple link baiting. Link Development - SES London 2012 If... More