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@ben_holbrook

A Guide To Rich Snippets, Schema & Microdata

I have been scouring the Internet in my quest to learn more about microformats and using schemas, but unfortunately, the majority of posts that I've found are from authors trying to exaggerate its difficulty level in order to make something quite simple sound more technical. With that in mind I... More

@ben_holbrook

How to Implement the Rel=”Author” Tag – A Step by Step Guide

As Google develops and becomes increasingly "personalised", we take a look at Google Authorship mark up. By using rel="author" and rel="me", you can enhance the way the SERPs display your content and put your name and face to your work - the photo is taken from your Google+ profile.  There are, of... More

@LisaDMyers

SMX London – Blog Partner & Speaking

SMX London is only a few weeks away and the Verve Search office is EXCITED! SMX is looking to be a fab event this year and the agenda is looking full the brim with exciting sessions. From the geekilicious "Schema & Authorship" and "SEO Periodic Table" panels on day one to the SEOsocial "Social... More

@DSmulevich

Google is Testing Incognito New Features for SERPs

Always Google it before This weekend I am going to Brighton. Nothing interesting, you may argue. If it was not for what it led me to discover. Yesterday I typed [Brighton] into Google.co.uk just to check what would come up. I was accidentally using Google Incognito and suddenly realised that the... More

@DSmulevich

How to use QR Codes for Google Places

Today I want to show you how to use a not-so-new technology to help small businesses rank higher in Google Places. When triggered, Google Places results achieve both great relevance and exposure. Trust me, if you type in “restaurants” you cannot avoid looking at them. If you were Pizza Hut,... More

@ben_holbrook

The Google “Venice” Update – Power to the (Local) People

There are countless Google updates happening at any one time and to be fair, most of them aren't worth talking about. However, we've realised that when Google go to the effort of actually naming an update, it's probably worthwhile paying some serious attention. Just think back to "Google Panda" and... More

@ben_holbrook

SES London 2012 – The Good, The Bad and The Ugly

It was my first visit to SES and I was unsure what to expect. The world of Search Marketing, SEO, Social Media, Digital Marketing or whatever you prefer to call it is a special place to be and I say that with great affection. The characters we all know and recognise have become iconic symbols... More

@ben_holbrook

SES London 2012 – Discussing Google+ Your World and Personalised Search

You don't need me to tell you how much everybody is talking about the next big thing to happen in search,  Google+ Your World, which is the beginning of "Personalised Search" and the end of the world as we know it.....again. But I thought you may like to hear some of the ideas and debates... More

@ben_holbrook

SES London 2012 – Measuring SoLoMo with Joel Davis, Dan Patmore and Co.

Day Two And The Gloves Were Off If you work in SEO or Social, you will have no doubt been hearing an awful lot about SoLoMo which is another very "cool" and "edgy" term which encompasses Social, Local and Mobile. It's THE buzz topic everybody in the industry is talking about. Many... More

@ben_holbrook

SES London 2012 – Jump Start Your Social Campaign With Sundeep Kapur

Search Gets Social I'd never heard of Sundeep Kapur before this talk and wasn't really sure what to expect. Social media is one of those things that every man and his dog consider themselves to be "experts" on. However, I was instantly enthralled when this softly spoken gentleman started talking... More