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@LisaDMyers

Is Google making PPC look too easy?

Are you running your own PPC campaign? Has Google told you it’s as easy as 1 2 3? Even gave you £50 to start spending? I’m shocked at how many advertisers take the bait, it really isn’t as easy as 1 2 3. I’m not saying PPC advertising is ‘rocket science’, but what I AM saying is that... More

@sammurray

A4U Expo Round up

We are back from the A4UExpo and I have stumbled, wearily I hasten to add, into a new term. Step forward “EXPO LAG”, far, far worse than jet lag in my opinion and highly confusing considering the majority of the two days was spent sitting down listening to other people. Very peculiar. I... More

@LisaDMyers

A4U Expo – Web Analytics Presentation by Lisa Myers

It's day 2 of A4Uexpo, so far it's been a great conference, many new faces as this is an Affiliate conference and not just SEO. Today I spoke on the Web Analtyics panel with Will Crichlow from Distilled and Joanna Butler from Lattitude. My presentation focused on the very specifics on how to track... More

@LisaDMyers

A4U Expo – Lisa Myers “Beyond Linkbaiting” Presentation

I promised I would share my presentations from A4U so here's the first installment. On Day1 of A4U Expo I spoke on the panel "Beyond Linkbaiting" with Kelvin Newman from Site Visibility and Dixon Jones from Receptional (and MajesticSEO). I very much enjoyed speaking on link development as it's a... More

@LisaDMyers

The Power of SEO – My presentation from SEM Konferansen

Just spoke at SEM Konferansen in Oslo today, a search conference organised by INMA (IAB Norway). It was the first time I have spoken at a Search conference in Norway, and i really really enjoyed it. I was suprisingly nervous, it's my motherland after all. Today was day 1, and the line up has just... More

@sammurray

How to Track your Google Local Listing

Did you know women talk more than 15% more than men every day? Men smiling at that figure now should stop as 8% of you never cleaned your teeth this morning.  Welcome to the wonderful world of statistics. They give us an insight and a clearer indication of how successful our marketing campaigns... More

@LisaDMyers

Video Optimisation – VSEO Video

We have previously covered Video Search Engine Optimistaion (VSEO)  but below is a video filmed at a recent B2B Marketing Search event where a line of marketers (and 1 Googler) was asked to give their opinion on Video Optimisation and the benefits of using video content within your website and on... More

@LisaDMyers

Google retracts accreditation of SEO Course

A few weeks back I was confirmed as the tutour for Reed Learning's new SEO Course starting this autumn. I was excited and honoured, especially since the course was included in Reed Learning's new  Google Marketing Academy series. The Academy was promoted both by Google and Reed Learning, all... More

@LisaDMyers

SEO Training Course

EDIT: GOOGLE has just retracted the accreditation of this course. The course will STILL GO AHEAD but is NOT associcated with Google.  Instead this course is in association with Verve Search and Reed Learning. I have just been confirmed as the tutor for Reed Learning's SEO Course this autumn! The... More

@LisaDMyers

Management Today’s ’35 women under 35′ 2009

A while back I got an email from Management Today about their upcoming nominations for '35 women under 35' list. I must admit I wasn't overly familiar with Management Today publication, or their tribute list of women high achievers under 35. To be perfectly honest, I thought it was yet another blog... More