CASE STUDY: GO COMPARE, BILLIONAIRES LEAGUE
SERVICES: SEO, Creative Campaign development and Strategic Outreach
Markets: UK and International
The objectives set by Gocompare.com were to create an engaging and shareable piece of branded content that would:
- Support and increase brand recognition efforts
- Achieve top-tier, authoritative, editorially valid links through creative content
- Generate Traffic and Views whilst increasing organic visibility for their Savings page.
This campaign launched in December2015, and has been consistently covered by relevant, top tier publications to this date as well as gaining a huge amount of traction on social media.
- 61 links from 55 Linking Root Domains
- Links from very high authority sites: Business Insider, Daily Mail, Metro, The Independent, BBC, The Mirror, Inc., The Telegraph, The Sun, MSN News, Entrepreneur and Fox News.
- The campaign has been featured multiple times on Business Insider, The Telegraph as well as on BBC.com and BBC.co.uk. It has also achieved international attention with high authority sites in the US, Philippines, Germany, Malaysia, Singapore and Norway.
- An estimated 2.1 million views of all coverage.
- Billionaires League has seen a total of 15,049 social shares (We are unable to count Twitter shares on any of our campaigns since their tracking changes).