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Blogging Best Practise

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Just set up a blog, but baffled on where to begin? This post is for you…

So, you’ve set up a blog for your business, chosen a blog name, designed the layout and now you’re ready to add some content. But what should you blog about? How often should you blog? And what’s the best way to respond to comments? This post will explore the best practises to consider when blogging.

1. Consider the Blog Subject

Seems obvious, but it’s surprising how easy it is to go off topic on a business website’s blog and treat it like a section to add personal thoughts and feeling. For example, if your business is about travel, it’s not really relevant to post content on wood work. Stick to the subject category. People who visit your website do so because they want to know about travelling. You want travel enthusiasts to recognize the blog as one designed for him or her and look forward to new posts.

2. Design

The visual design of your blog is important to consider as it’ll draw visitors to the site from the start and make them stay on the page. A blog with a generic look won’t inspire visitors to explore the content. The parts and pieces from the header, font choice, size of images and other design elements make the overall look work and will have a significant impact on your blog’s success. It’s also a good idea to get “bold”, for each paragraph make the most important sentence bold, that way someone can skim through the post quickly and then decide to read it all. Make it unique too. Tweak standard themes to suit your business. So with a travel business website make sure the blog evokes a sense of holidays, journeys and voyages.

3. Post little but often

Blogs should be quick and easy to read. It’s all about quality and not quantity. Aim to blog about once a week or more if you can. A lot of companies have built communities with their blogs. Posting on a regular basis and even on a particular day, encourages consistency and will make your blog thrive. However, don’t get overwhelmed with blogging. It should be a priority but it’s not a big deal if you miss a week posting something.

4. Brainstorm ideas for Creative Content

In order to keep your blog looking fresh it’s important to have a source for creating unique content. Get together with colleagues and bounce ideas around the room. One idea can lead someone else to think of something else. Try to think about what content you’re going to write a month in advance so you’re not panicking on the day of posting. Try to vary styles of posts from ‘how to’ guides, ‘top five’ lists and Q&As.

5. Engage with your audience

With most blogging platforms you will have the option to moderate comments, i.e. read and approve comments before they are posted. We would recommend always moderating comments, comment spam does not look hot! You can also encourage your community to get further engage with you after reading a blog post by asking questions. Ask questions at the end of the post or via social media. Sometimes people need a bit of encouragement to get involved. If you don’t ask, you don’t get.