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How to Create a Facebook Page for Your Business

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Let’s start with a very obvious fact: Facebook is HUGE. Of course, you knew that already didn’t you? But did you realise how big a deal this social media channel is and how much it can change your business for the better? In this post we’ll cover some of the first steps to take to create a Facebook page. There’s a lot to cover (like I said, Facebook is a social media beast) so instead of bombarding you with all the information at once, we’ll cover different aspects in a series of posts.

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Facts and figures on Facebook usage

  • Facebook had 699 million daily active users on average for June 2013. [Source: Facebook Pressroom, Facebook Reports Second Quarter 2013 Results]
  • Around 1.15 billion people use Facebook on a monthly basis. [Source: Facebook Pressroom, Facebook Reports Second Quarter 2013 Results]
  • People spend more than 700 billion minutes per month on Facebook [Source: Facebook, March 2012]
  • The site has more than 880 million unique hits a month, with some 1,000 billion page views. [Source: Google/DoubleClick Ad Planner Top 1,000]
  • Facebook is the most popular social network in the UK, accounting for 62% of all visits to social networks. The nearest competitor is YouTube, which receives 16% of all visits to the category.
  • Facebook for every phone has now passed 100 million monthly active users.  In just two years, Facebook for Every Phone has successfully put Facebook into the hands of millions of people around the world with limited access to the Internet, giving them the power to connect and share.

The case for using Facebook to promote your business brand

Those are some big numbers there, I think you’ll agree. It’s a no-brainer (it should be anyway) that using Facebook to promote your business plays a key factor in achieving success. According to the E-Consultancy Facebook Innovation Briefing from April 2011, the average Facebook user was connected to 80 pages, groups and events and brands acquired fans at a rate of 9% per month. 65% of companies used Facebook as part of their marketing strategy. [Source: E-Consultancy / Guava UK Search Engine Marketing Benchmark Report, May 2011].

If you don’t have a Facebook page for your business slap yourself around the head and ask ‘WHY?! Do it now before we get there first. There is no case for NOT using Facebook for your business and many cases why you should.

The best things in life are free, sang the Beatles. To some extent this is true. Setting up a Facebook page costs nothing. However, if you want to do things properly you have to set aside a budget and invest time and effort.  Setting up a page is cheap. A lot of the apps are free. In time you may have to commit more resources, but that would be a sign that you are winning.

7 important reasons why you should have Facebook for your business

  • It’s a powerful connection. Thanks to the many apps and newsfeeds on offer, Facebook provides you with the perfect tools to connect to its huge user base.
  • Raises you to the same level as competitors. If you don’t have a Facebook page and your competitors do then you are giving them a big head start in a fast-growing commerce channel.
  • Keeps fans in the know. With a simple status update you can reach out to thousands of your brand devotees and keep them informed about the latest promotions and events. It encourages brand loyalty.
  • Increases brand awareness. Facebook is the ideal platform to share content. If you give your fans something to shout about, they’ll spread the word among their friends, resulting in more LIKES and SHARES.
  •  It’s a window into mobile world. Mobile access has exploded. There are now more than 200 million active users currently accessing the site through mobile technology.
  • Provides faster customer support. The days of customer telephone calls or time-consuming complaint forms are waning.  Facebook can connect your brand with your customers instantly. Simply line up some customer support agents and delight your customers with service via Facebook.
  • Finds potential employees. In a recruitment sense, Facebook can be great for any HR efforts. An increasing number of businesses are reaching out through the social network to find hidden talent that they can use to fill vacancies quickly and cost-effectively.

So now you know some key reasons to set up your Facebook page. All’s that left to do is set one up. Not sure how to go about doing that? Just start with these step-by-step guides on how to make your Facebook Timeline truly awesome.

How to make a Facebook page that rocks

  • Cover photo. Let’s start with the visual (that’s always more fun). You need a top quality image for your cover photo; one that’s clear and represents the brand.  Formats such as .Jpg, .PNG or .Gif is fine. When you upload images you can reposition them to your liking. NB. Cover photos cannot include contact details (save that for the ‘About’ section), requests or prompts to ‘LIKE’ or ‘SHARE’.
  • Profile picture. You’re profile picture should be similar to your cover photo. A logo or a product that’s strongly linked to your brand works well. This image will appear across Facebook as a thumbnail image. For example, whenever you reply to a comment or appear on Facebook search.
  • Apps. Timeline allows you to have up to 12 apps. The first four are always visible, so it’s important to place your most important and engaging content here. Further apps are accessed using the drop-down button at the right of the page. Facebook always sets ‘Photos’ as the first visible app and will always show the last image you uploaded (TIP: make sure you have some branded images in your photo gallery)
  • Timeline: Brands can extend their timeline to cover their entire history, and page managers can add ‘Milestones’, depicting significant events in the company’s history. You can assign any date to pieces of content you upload, and adding pictures, video and text from the past will help convey your brand identity clearly to new visitors.

Once you’ve applied your photos, apps and information you can start looking at how to use the admin panel, display content and monitor usage on the Activity Log. If you’re super keen to start using Facebook, read A Guide to Social Media Etiquette for hints and tips on how to connect and interact with your fans.