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CASE STUDY: EXPEDIA FINLAND, THE WORLD ACCORDING TO ALVAR
Services: SEO, Creative Campaign development and Strategic Outreach
Market: Finland

The objectives: Alvar Aalto was a pioneering architect and a cultural icon in Finland. This year marked the the 40th anniversary of his death, and so, to commemorate his legacy, and celebrate his life’s work we created a piece which features 15 of his most celebrated buildings. The core objectives were to:

  • Generate high authority links
  • Increase brand recognition through coverage in local, and national Finnish press

The results:

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