Our Work
Home > Alvar Aalto

aalvar

CASE STUDY: EXPEDIA FINLAND, THE WORLD ACCORDING TO ALVAR

Services: SEO, Creative Campaign development and Strategic Outreach

Market: Finland

The objectives: Alvar Aalto was a pioneering architect and a cultural icon in Finland. This year marked the the 40th anniversary of his death, and so, to commemorate his legacy, and celebrate his life’s work we created a piece which features 15 of his most celebrated buildings. The core objectives were to:

  • Generate high authority links
  • Increase brand recognition through coverage in local, and national Finnish press

The results:

  • 79 Linking Root Domains so far
  • A total of 37,248 page views to date (the campaign launched 4th May 2016).
  • Links from the biggest newspapers of the country: Iltalehti and Ilta-Sanomat.
  • Both local and national tourist boards also featured the campaign. We received links from This is Finland, Visit Finland as well as Visit Espoo (the second biggest city of Finland).
  • The piece as featured in the top regional papers: Etelä-Suomen Sanomat, Karjalainen, Keskisuomalainen, Savon Sanomat and Ilkka.
  • High authority sites in research and education also linked to it. Academy of Finland embedded the piece on their news site tietysti.fi and fi, a national education portal saved it to their architecture archives.
  • ArchDaily, the largest architecture portal on the web, featured the campaign on five different country versions.

alvar

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">