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CASE STUDY: EXPEDIA UK, THE ACCENT MAP
Services: SEO, Creative Campaign development and Strategic Outreach

Markets: UK and International

The objectives: 

Social engagement was not an objective on it’s own but was part of the strategy in order to improve the chances of securing links with big authority sites.

accent map

The results

Services: SEO, Creative Campaign development and Strategic Outreach
Markets: UK and International 

  • The objectives: Expedia UK asked Verve Search to:

    Social engagement was not an objective on it’s own but was part of the strategy in order to improve the chances of securing links with big authority sites.

    This campaign launched on Friday 5th February 2016.

     The results:

    • We created a quirky and shareable interactive accent map which allows users to test their own knowledge.
    • The campaign has had over 328,103 views so far (with nearly 25k views in just one day!).
    • 122 Linking Root Domains
    • Coverage from the largest authority sites, Telegraph, Mashable, Daily Mail, The Sun, The Independent, BT and BBC.
    • Offline coverage on UBC Radio 1.
    • A total of 19,929 social shares (not including Twitter shares)
    • Offline Coverage on UBC Radio 1
    • More that 250,000 unique users from over 200 different countries made over 1,066,506 guesses on the play mode.

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